May 14-16 Box Office Predictions

It’s been a minute since we have had four new releases to ponder, but that’s the situation this weekend as theaters continue to open their doors. The ninth pic in the Saw franchise Spiral, Angelina Jolie’s thriller Those Who Wish Me Dead, the Zack Snyder directed zombie fest Army of the Dead, and tech suspense flick Profile all open on Friday. My detailed prediction posts on the quartet can be found here:

Spiral Box Office Prediction

Those Who Wish Me Dead Box Office Prediction

Army of the Dead Box Office Prediction

Profile Box Office Prediction

Spiral should have no trouble scoring a #1 premiere. The question is: what kinda Saw bucks are we talking? I think this could certainly over perform (word of mouth is decent), but my estimate puts it in line with the last entry in the series – 2017’s Jigsaw. 

The runner-up slot should go to Ms. Jolie and her joint venture with Warner Bros/HBO Max. However, unlike the recent Godzilla vs. Kong and Mortal Kombat, a start north of $10 million (and certainly $20 million) seems unlikely.

Blogger’s Note: Dead prediction downgraded to $3.8 million

Jason Statham’s Wrath of Man should fall to third after its opening met expectations (more on that below). I anticipate his latest action tale to lose a bit more than half its audience.

Here’s where things get a little interesting. Army of the Dead is the first Netflix release to open on a fairly wide screen count (at least 600). If that holds, the potential for a $2-$3 million haul is feasible. It could even do more. What’s unknown at this juncture is whether the streaming giant will actually report its grosses. They haven’t in the past in their limited theatrical runs, but we are venturing into new territory. With this question unanswered, I’ll be doing a top five that includes Army and one that does not.

As for Profile, it’s hitting a large 2000 screens. Yet I suspect its low profile and my predicted $1.2 million forecast could prevent it from making the top five in either scenario.

And with that, here’s my two versions of this weekend’s top five:

1. Spiral

Predicted Gross: $16.1 million

2. Wrath of Man

Predicted Gross: $3.9 million

3. Those Who Wish Me Dead

Predicted Gross: $3.8 million

4. Army of the Dead

Predicted Gross: $2.5 million

5. Raya and the Last Dragon

Predicted Gross: $1.4 million

***If no Army grosses, Raya would move up to #4 and I’ll say Demon Slayer is fifth with $1.3 million

Box Office Results (May 7-9)

As mentioned, Wrath of Man took the pole position and met expectations with $8.3 million. How much did it meet them? It certainly met mine as my projection was $8.3 million!

Demon Slayer dropped to second with $2.7 million, on par with my $2.9 million estimate. Its three-week tally is $39 million.

Also in its third frame, Mortal Kombat was third with $2.4 million compared to my $2.7 million take. Overall gross stands at $37 million.

Godzilla vs. Kong was fourth with $1.9 million (I said $2 million). The monster mash continues to inch toward the century mark at $93 million.

Disney’s Raya and the Last Dragon flew off with another $1.9 million. I incorrectly had it outside the top five. It has earned $43 million.

Finally, the Billy Crystal/Tiffany Haddish dramedy Here Today showed zero staying power as it opened in seventh with $1 million. I was a bit more generous at $1.5 million.

And that does it for now, folks! Until next time…

Profile Box Office Prediction

After first premiering at the Berlin Film Festival over three years ago, Focus Features is releasing Profile on May 14. The thriller comes from Wanted director Timur Bekmambetov and features Valene Kane as a journalist who goes undercover online and becomes entangled with ISIS. Based on a non-fiction novel, the film costars Shazad Latif and Christine Adams.

The reviews from Europe back in 2018 gave Profile a so-so 60% Rotten Tomatoes score. Somewhat surprisingly, the estimated screen count is a hefty 2000 for this low-budget pic made for a reported $2.3 million. I’m not sure domestic audiences are much aware of its existence and there’s competition next weekend with horror titles Spiral and Army of the Dead and the Angelina Jolie led thriller Those Who Wish Me Dead.

Profile may be lucky to earn half of its puny price tag back out of the gate.

Profile opening weekend prediction: $1.2 million

For my Spiral prediction, click here:

Spiral Box Office Prediction

For my Those Who Wish Me Dead prediction, click here:

Those Who Wish Me Dead Box Office Prediction

For my Army of the Dead prediction, click here:

Army of the Dead Box Office Prediction

Army of the Dead Box Office Prediction

In a newsworthy announcement from this week, Zack Snyder’s Army of the Dead will roll out in hundreds of venues on May 14 prior to its Netflix debut one week later. The zombie thriller (sporting a reported budget of $90 million) stars Dave Bautista, Ella Purnell, Omari Hardwick, Ana de la Reguera, Theo Rossi, Hiroyuki Sanada, Tig Notrao, and Garret Dillahunt.

This is the first time where the streaming giant and some theater chains have agreed on a wider release plan. Cinemark and Alamo Drafthouse are just two companies that will be showing Snyder’s latest. The same cannot be said for AMC and Regal so that limits Army‘s capacity. While some Netflix titles have played on limited screens for awards consideration, the estimated 600 count here is a high mark.

Snyder’s name has been visible due to his reworking of 2017’s Justice League that recently hit HBO Max. That combined with its often popular genre could bring out eager fans who wish to get the jump on its streaming release. That said, 600 screens certainly limits its potential. There’s also the matter of Spiral, the reboot of the Saw franchise that could siphon viewers aware and appears poised to easily debut at #1.

Giving Army a per screen average of around $4,200 would result in a gross between $2-3 million and that’s what I’m envisioning.

Army of the Dead opening weekend prediction: $2.5 million

For my Spiral: From the Book of Saw prediction, click here:

Spiral Box Office Prediction

For my Those Who Wish Me Dead prediction, click here:

Those Who Wish Me Dead Box Office Prediction

For my Profile prediction, click here:

Profile Box Office Prediction

Those Who Wish Me Dead Box Office Prediction

Bloggers Update: Prediction downgraded to $3.8 million

Angelina Jolie tries to heat up the box office on May 14 with the simultaneous theatrical and HBO Max release of Those Who Wish Me Dead. The thriller casts Jolie as a fire warden attempting to protect a young boy whose father was murdered by assassins. Taylor Sheridan, director of Wind River and co-creator of the hit series Yellowstone, serves behind the camera. Costars include Finn Little, Nicholas Hoult, Jon Bernthal, and Tyler Perry.

Warner Bros. has had successes recently with their strategy of putting their product on the big screen and thru HBO’s streaming platform. This resulted in impressive openings for Godzilla vs. Kong and Mortal Kombat over the past two months. This one could be a tougher sell due to it not being part of a known franchise.

Dead will need to rely on an adult crowd turning out and Jolie’s star power. One recent comp is The Little Things with Denzel Washington. Also a Warner/HBO venture, the thriller opened domestically with $4.8 million. More theaters have opened their doors since and capacity has increased. That leads me to think that Jolie’s latest could exceed that gross, but perhaps not by much. If my estimate holds, Dead should place second next weekend behind Spiral: From the Book of Saw.

Those Who Wish Me Dead opening weekend prediction: $3.8 million

For my Spiral: From the Book of Saw prediction, click here:

Spiral Box Office Prediction

For my Army of the Dead prediction, click here:

Army of the Dead Box Office Prediction

For my Profile prediction, click here:

Profile Box Office Prediction

Spiral Box Office Prediction

The Saw franchise is back in theaters on May 14 and it hopes to take a solid financial cut of box office grosses. Spiral (subtitled From the Book of Saw) is the ninth installment of the slasher series that began in 2004 and it definitely looks different (although not in every way). There’s more star power than we have seen before in the reboot with Chris Rock and Samuel L. Jackson leading the way. Other costars include Max Minghella and Marisol Nichols. This looks to be the first Saw pic without stalwart Tobin Bell (aka Jigsaw). Lionsgate did bring back a regular in the director’s chair with Darren Lynn Bousman, who made parts II-IV. That’s likely not an accident as that trio posted the biggest domestic grosses of the bunch.

Another shift is in the release strategy as this is the first Saw entry not premiering in October. That wasn’t always the case. Originally slated for October 2020, it was actually pushed up to May of last year. Of course, the COVID-19 pandemic changed that plan. The reported $20 million production budget is actually listed as the highest thus far. Even with continued theatrical capacity limits, Spiral should have no trouble turning a profit.

The high mark opening weekend for the franchise is almost surely out of reach. Saw III holds that record with $33.6 million. A better question might be whether it gets the lowest start of the nine. That mark is held by 2009’s Saw VI at $14.1 million. Spiral, as just announced this week, is getting some competition trying to attract a similar audience. The Netflix zombie flick Army of the Dead from director Zack Snyder snagged deals with certain chains to put it on around 800 screens (my prediction for that one is coming soon).

Spiral will open on far more screens and should have no trouble debuting in first place (as five of the previous eight have done). I’m thinking this probably ends up in the range of its processor Jigsaw, which made $16.6 out of the gate.

Spiral opening weekend prediction: $16.1 million

For my Those Who Wish Me Dead prediction, click here:

Those Who Wish Me Dead Box Office Prediction

For my Army of the Dead prediction, click here:

Army of the Dead Box Office Prediction

For my Profile prediction, click here:

Profile Box Office Prediction

May 7-9 Box Office Predictions

The first full weekend of May at the box office brings us the Guy Ritchie directed action thriller Wrath of Man starring Jason Statham and Billy Crystal’s comedy Here Today with Tiffany Haddish. You can peruse my detailed prediction posts on both of them here:

Wrath of Man Box Office Prediction

Here Today Box Office Prediction

Considering the precipitous drops that Demon Slayer and Mortal Kombat experienced in their sophomore frames (more on that below), Statham’s latest should have no trouble topping the charts in the $8-9 million range. The 1000 theater count for Here Today should limit its potential, but I do have it managing to round out the top five.

Slayer and Kombat are unlikely to see the 70+ percentage falls in their third weekends and place 2-3 with Godzilla vs. Kong at fourth. And with that – here’s how I see the top 5 playing out:

1. Wrath of Man

Predicted Gross: $8.3 million

2. Demon Slayer

Predicted Gross: $2.9 million

3. Mortal Kombat

Predicted Gross: $2.7 million

4. Godzilla vs. Kong

Predicted Gross: $2 million

5. Here Today

Predicted Gross: $1.5 million

Box Office Results (April 30-May 2)

As mentioned, both Mortal Kombat and Demon Slayer fell hard after their $20 million plus premieres the previous weekend. Demon Slayer vaulted to first with $6.4 million compared to my $6.2 million estimate for a $34 million ten day total.

Kombat dipped to 2nd with $6.2 million (well under my $9.1 million projection) and it also stands at $34 million.

Godzilla vs. Kong was third at $2.8 million (I said $2.9 million) for a five-week tally of $90 million. It could still manage to hit the century club and it would become the first COVID release to do so.

The critically drubbed horror pic Separation opened in fourth with $1.8 million, a bit below my $2.3 million take.

Disney’s Raya and the Last Dragon was fifth with $1.3 million (I went with $1.6 million). Total is $41 million.

And that does it for now, folks! Until next time…

Here Today Box Office Prediction

It’s been quite some time since Billy Crystal starred in a major theatrical release and that changes on May 7th with Here Today. The comedy finds him as a veteran writer who forms a friendship with a singer played by Tiffany Haddish. Costars include Penn Badgley, Laura Benanti, and Anna Deavere Smith. Crystal also serves as cowriter and director (this is his first big screen effort behind the camera duty since 1995’s Forget Paris). And it has been nearly a decade since he headlined a multiplex offering (2012’s Parental Guidance).

Stage 6 Films decided to go against a streaming premiere and Here Today will roll out on a rather small screen count of approximately 1000. That certainly limits its box office potential, but that’s not all. Older audiences who are fond of Crystal’s work will need to turn out with the hope that some of Haddish’s fanbase will as well.

The marketing campaign has been rather low-key and even moviegoers with an interest may simply wait until it is available for home viewing. With the minor number of screens, I’ll say this struggles to reach out $2 million.

Here Today opening weekend prediction: $1.5 million

For my Wrath of Man prediction, click here:

Wrath of Man Box Office Prediction

Wrath of Man Box Office Prediction

Jason Statham stomps back into multiplexes on May 7th with Wrath of Man. The revenge action thriller marks his fourth collaboration with Guy Ritchie who directed him in Lock, Stock, and Two Smoking Barrels, Snatch, and Revolver. Costars include Holt McCallany, Jeffrey Donovan, Josh Hartnett, and Scott Eastwood.

The MGM release finds Statham trying to carry a picture to solid grosses. In recent years, he’s mostly been seen in the role of Shaw in the Fast and Furious franchise and its spin-off. If you go back to 2013’s Homefront that primarily relied on his star power, it resulted in an opening weekend just south of $7 million. Wrath could manage to exceed that.

Wrath could post grosses in the range of recent Liam Neeson genre fare like Honest Thief and The Marksman, which both started with earnings in the $4 million range. I’ll give it a fairly significant bump from that since venues are in a better spot than when those flicks premiered.

Wrath of Man opening weekend prediction: $8.3 million

For my Here Today prediction, click here:

Here Today Box Office Prediction

April 30-May 2 Box Office Predictions

It’s been a long time coming since my weekly top 5 box office predictions (the middle of March in 2020 to be precise), but I am happily returning to the format today! As proven by the larger expected debuts of Mortal Kombat and Demon Slayer over the previous weekend (as well as the huge returns for Godzilla vs. Kong), it is time to get back in the game!

There is only one new wide release this Friday and it’s the fright flick Separation. To view my detailed prediction post for it, click here:

Separation Box Office Prediction

Horror movies always have the opportunity to outdo expectations, but I’m not anticipating much here. My $2.3 million estimate puts it in a battle with Godzilla vs. Kong for the #3 spot and I’ll give the iconic monsters an edge.

The story of last weekend was seeing two pics (Kombat and Demon) gross over $20 million in their starts. You have to go all the way back to January 2020 for the last time we saw two newbies debut north of that. Kombat made off with $23.3 million (ahead of my $17.5 million forecast) while Demon took in $21.1 million (considerably more than my $10.7 million projection).

I do foresee both of them having precipitous drops in their sophomore frames. Godzilla vs. Kong, for instance, fell a steep 57% in its second outing and I believe the dip for Kombat could be over 60%. As for the anime hit Demon, that’s a genre in which stateside audiences may have rushed to view it. A drop around 70% would not be a surprise. That means no movie may top $10 million as we close April out.

That said, signs of a box office reemergence are all around and it is with pleasure (for the first time in over one year) that I give you my top 5 estimates for the weekend ahead!

1. Mortal Kombat

Predicted Gross: $9.1 million

2. Demon Slayer

Predicted Gross: $6.2 million

3. Godzilla vs. Kong

Predicted Gross: $2.9 million

4. Separation

Predicted Gross: $2.3 million

5. Raya and the Last Dragon

Predicted Gross: $1.6 million

Separation Box Office Prediction

Open Road Films hopes to reunite horror fans with theaters by way of Separation on April 30. William Brent Bell, maker of The Devil Inside, The Boy and its sequel Brahms: The Boy II, directs with a cast featuring Rupert Friend, Mamie Gummer, Madeline Brewer, and Brian Cox.

Luckily for prognosticators, there is a recent comp with The Unholy. It opened over Easter weekend with $3.2 million. Somewhat surprisingly, despite poor reviews and a mediocre C+ Cinemascore grade, that horror flick has experienced meager declines in subsequent weekends.

Separation doesn’t seem to have much buzz going for it either, but it should debut with a bit less than its genre counterpart. I’ll put it just over $2 million.

Separation opening weekend prediction: $2.3 million