Three and a half decades ago, Renny Harlin helmed the horror sequel A Nightmare on Elm Street 4: The Dream Master. He’s back in the genre with The Strangers: Chapter 1 on May 17th. It is the third feature in the franchise and the first of a trilogy that are all slated to hit multiplexes this year. Madelaine Petsch (best known for Riverdale), Froy Gutierrez, Rachel Shenton, Gabriel Basso, and Ema Horvath star.
In late May of 2008, The Strangers was a sleeper hit with a $20.9 million debut and $54.5 million overall domestic gross. A decade later, follow-up The Strangers: Prey at Night suffered diminished returns with a $10.4 million start and $24.3 million total.
Lionsgate is taking a gamble with their release strategy of chapter 2 and 3 shortly following. There’s a decent chance it won’t pay off. Scary movies have struggled in 2024. Titles like Night Swim, Imaginary, Immaculate, The First Omen, Abigail, and Tarot have either barely topped $10 million or come in below that figure. I figure The Strangers may experience a similar fate.
The Strangers: Chapter 1 opening weekend prediction: $10.1 million
Based on the early 90s novel Horrorscope from Nicholas Adams, Tarot is the latest scary movie hoping to bring in genre enthusiasts. Spenser Cohen and Anna Halberg share directorial duties with a cast including Harriet Slater, Adain Bradley, Avantika Vandanapu, Wolfgang Novogratz, and Jacob Batalon.
Moviegoers have been caught in a web of horror titles over the last several weeks. From Imaginary to The First Omen to Abigail, grosses have been unimpressive as all three of those pics have debuted in the $8-10 million range.
Tarot might be lucky to do that. Plenty of potential viewers will be preoccupied with The Fall Guy. That’s in addition to the aforementioned oversaturated market as of late. I say mid single digits is (yes…) in the cards.
Matt Bettinelli-Olpin and Tyler Gillett, makers of Ready or Not and the last two Scream installments, are in vampiric mode with Abigail on April 19th. Reimagining 1936’s Dracula’s Daughter, the horror flick stars Melissa Barrera (also of the latest Scream entries), Dan Stevens, Alisha Weir, Kathryn Newton, William Catlett, Kevin Durand, the late Angus Cloud, Matthew Goode, and Giancarlo Esposito.
Genre fans have had plenty to feast on in 2024. Just last weekend, we saw The First Omen struggle to bring audiences in with an opening under $10 million despite solid reviews. Abigail is generating appreciative notices as well with a current 82% RT rating.
I suspect Abigail will cross $10 million, but $20 million (or even $15 million) seems like a bridge too far.
Abigail opening weekend prediction: $13.1 million
For my The Ministry of Ungentlemanly Warfare prediction, click here:
A24 is looking for Civil War to be their biggest box office breakout so far when it opens this weekend. You can peruse my detailed prediction post on the newcomer here:
In order to set the all-time opening premiere record for the studio, it needs to eclipse the low teens start Hereditary managed in 2018. That shouldn’t be a problem as I have it posting a high teens beginning. That should be enough for a #1 perch.
That means Godzilla x Kong: The New Empire should slide to second after two weeks atop the charts with a high 40s-low 50s decline. The other sequel with Empire at the end – Ghostbusters: Frozen Empire – might maintain its third place position as I have current #2 Monkey Man experiencing a larger drop. I actually have Monkey sliding three spots. Kung Fu Panda 4 may manage to rise from 5th to 4th as its fall should be less than the sophomore frame of The First Omen, which had a highly disappointing debut (more on that below).
And with that, my forecast for the top 5:
1. Civil War
Predicted Gross: $18 million
2. Godzilla x Kong: The New Empire
Predicted Gross: $15.9 million
3. Ghostbusters: Frozen Empire
Predicted Gross: $5.6 million
4. Kung Fu Panda 4
Predicted Gross: $5.1 million
5. Monkey Man
Predicted Gross: $4.9 million
BoxOffice Results (April 5-7)
Godzilla x Kong: The New Empire, as anticipated, had an understandable 61% second weekend plummet to $31.2 million. That’s right on target with my $31.8 million prediction as the impressive two-week total is $134 million.
Dev Patel’s inaugural behind the camera project Monkey Man was runner-up and kicked off on the lower end of expectations. With $10.1 million, it came in well under my $16.6 million take.
Ghostbusters: Frozen Empire was third with $9 million in its third haunting. That’s hotter than my $7.6 million projection as it has amassed $88 million.
The First Omen, as mentioned, might have been victim to horror genre overload. Despite mostly heavenly reviews, the demonic prequel was DOA with $8.3 million. I was more generous at $13.3 million.
Kung Fu Panda 4 rounded out the top five at $7.7 million (I said $6.5 million) as the animated sequel is up to $165 million in five weeks and has grossed more than parts 2 and 3 domestically already. It will not, however, match the $215 million that the original took in.
Finally, Dune: Part Two was sixth with $7.4 million (I said $6.7 million) for a six-week bounty of $265 million.
A pair of newcomers attempts to dethrone Godzilla x Kong: The New Empire from its perch atop the charts after a terrific Easter start. We have Dev Patel’s action thriller Monkey Man and horror prequel The First Omen out and you can peruse my detailed prediction posts on them here:
Neither is likely to dislodge the Warner Bros monster mash from a second frame in first after its massive launch (more on that below). I expect New Empire to have a rather large drop in the high 50s to low 60s.
With the caveat that scary movies can exceed expectations and The First Omen could surprise, I do see Monkey Man managing a runner-up showing in the mid to high teens. Strong reviews should help propel this to solid numbers.
The First Omen may struggle a bit since its franchise doesn’t have the track record of more recent others (it’s been 18 years between entries). My low teens take puts it in firmly in third.
The 4-6 slots should be held by holdover sequels Ghostbusters: Frozen Empire, Dune: Part Two, and Kung Fu Panda 4 with similar earnings between the trio.
Here’s how I see it shaking out:
1. Godzilla x Kong: The New Empire
Predicted Gross: $31.8 million
2. Monkey Man
Predicted Gross: $16.6 million
3. The First Omen
Predicted Gross: $13.3 million
4. Ghostbusters: Frozen Empire
Predicted Gross: $7.6 million
5. Dune: Part Two
Predicted Gross: $6.7 million
6. Kung Fu Panda 4
Predicted Gross: $6.5 million
Box Office Results (March 29-31)
March ended with gargantuan results for Warner Bros as Godzilla x Kong: The New Empire rose above prognoses with a fiery $8o million. That decimated my projection of $52.2 million as the fifth MonsterVerse release scored the second best premiere of the quintet behind 2014’s Godzilla.
Ghostbusters: Frozen Empire had a chilling fall in weekend #2 at 65% to $15.5 million. That’s well under my generous $21.8 million prediction. The weaker B+ Cinemascore grade this Empire received seems to be reflected in the hefty drop.
Dune: Part Two was third with $11.3 million in its fifth go-round, on target with my $11 million call. The total is up to $252 million.
Kung Fu Panda 4 was fourth at $10.3 million (I said $10.6 million) for a four-week haul of $151 million.
Immaculate rounded out the top five with $3.2 million in its sophomore outing, on pace with my $3 million forecast. The overall gross is $11 million.
Finally, Arthur the King was sixth with $2.4 million compared to my $2.8 million projection. The three-week result is $19 million.
Despite being a well-known horror series that’s been around for nearly half a century, The First Omen is the first franchise entry in nearly two decades. Serving as a prequel to the 1976 original, Arkasha Stevenson makes her directorial debut with a cast including Nell Tiger Free, Tawfeek Barhom, Sônia Braga, Ralph Ineson, and Bill Nighy.
Genre fans have had plenty to feast on lately from Immaculate to Imaginary to Late Night with the Devil. 20th Century Studios is hoping the brand name helps here, but that could be a stretch. As mentioned, you have to go back 18 years to the last time we had an Omen flick. The 2006 remake premiered in the summer of 2006 and capitalized by debuting on Tuesday, June 6th of that year (get it?). Despite poor reviews, the gambit paid off at first with a $16 million start from Friday to Sunday and $36 million when factoring in those extra three days of release. However, it managed to tumble 65% in its sophomore outing and wound up with a so-so $54 million domestically.
All of that exposition is a way of saying that this franchise doesn’t have the juice of a Conjuring or Insidious or even Evil Dead, to name some. There’s always the chance that horror exceeds expectations. With that caveat, I’ll say low teens is where this lands with a famously unlucky number.
The First Omen opening weekend prediction: $13.3 million
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