Three and a half decades ago, Renny Harlin helmed the horror sequel A Nightmare on Elm Street 4: The Dream Master. He’s back in the genre with The Strangers: Chapter 1 on May 17th. It is the third feature in the franchise and the first of a trilogy that are all slated to hit multiplexes this year. Madelaine Petsch (best known for Riverdale), Froy Gutierrez, Rachel Shenton, Gabriel Basso, and Ema Horvath star.
In late May of 2008, The Strangers was a sleeper hit with a $20.9 million debut and $54.5 million overall domestic gross. A decade later, follow-up The Strangers: Prey at Night suffered diminished returns with a $10.4 million start and $24.3 million total.
Lionsgate is taking a gamble with their release strategy of chapter 2 and 3 shortly following. There’s a decent chance it won’t pay off. Scary movies have struggled in 2024. Titles like Night Swim, Imaginary, Immaculate, The First Omen, Abigail, and Tarot have either barely topped $10 million or come in below that figure. I figure The Strangers may experience a similar fate.
The Strangers: Chapter 1 opening weekend prediction: $10.1 million
Based on the early 90s novel Horrorscope from Nicholas Adams, Tarot is the latest scary movie hoping to bring in genre enthusiasts. Spenser Cohen and Anna Halberg share directorial duties with a cast including Harriet Slater, Adain Bradley, Avantika Vandanapu, Wolfgang Novogratz, and Jacob Batalon.
Moviegoers have been caught in a web of horror titles over the last several weeks. From Imaginary to The First Omen to Abigail, grosses have been unimpressive as all three of those pics have debuted in the $8-10 million range.
Tarot might be lucky to do that. Plenty of potential viewers will be preoccupied with The Fall Guy. That’s in addition to the aforementioned oversaturated market as of late. I say mid single digits is (yes…) in the cards.
Despite being a well-known horror series that’s been around for nearly half a century, The First Omen is the first franchise entry in nearly two decades. Serving as a prequel to the 1976 original, Arkasha Stevenson makes her directorial debut with a cast including Nell Tiger Free, Tawfeek Barhom, Sônia Braga, Ralph Ineson, and Bill Nighy.
Genre fans have had plenty to feast on lately from Immaculate to Imaginary to Late Night with the Devil. 20th Century Studios is hoping the brand name helps here, but that could be a stretch. As mentioned, you have to go back 18 years to the last time we had an Omen flick. The 2006 remake premiered in the summer of 2006 and capitalized by debuting on Tuesday, June 6th of that year (get it?). Despite poor reviews, the gambit paid off at first with a $16 million start from Friday to Sunday and $36 million when factoring in those extra three days of release. However, it managed to tumble 65% in its sophomore outing and wound up with a so-so $54 million domestically.
All of that exposition is a way of saying that this franchise doesn’t have the juice of a Conjuring or Insidious or even Evil Dead, to name some. There’s always the chance that horror exceeds expectations. With that caveat, I’ll say low teens is where this lands with a famously unlucky number.
The First Omen opening weekend prediction: $13.3 million
Ghostbusters: Frozen Empire hopes to heat up the box office this weekend while Immaculate looks to bring in horror fans. My detailed prediction posts on the two newcomers can be accessed here:
The fifth feature in the franchise, Empire will try to match or exceed the mid 40s earnings that 2016’s Ghostbusters and immediate predecessor Ghostbusters: Afterlife from 2021 achieved in their debuts. I have it a tad under in the low 40s for what will easily be a #1 start.
We are likely to witness a battle for second between holdovers Kung Fu Panda 4 and Dune: Part Two. I have each dipping in the mid to high 30s with the animated sequel barely edging the sci-fi sequel.
Immaculate is a genuine question mark. Neon’s supernatural fright fest stars Sydney Sweeney, who’s coming off the hot Anyone but You and also the cold Madame Web. It seems to be flying under the radar, but could over perform as the genre often does. My mid single digits take puts it firmly in fourth with the disappointing Arthur the King rounding out the top five.
Here’s how I think it will play out:
1. Ghostbusters: Frozen Empire
Predicted Gross: $42.7 million
2. Kung Fu Panda 4
Predicted Gross: $18.2 million
3. Dune: Part Two
Predicted Gross: $17.4 million
4. Immaculate
Predicted Gross: $4.9 million
5. Arthur the King
Predicted Gross: $3.8 million
Box Office Results (March 15-17)
Kung Fu Panda 4 held the crown for the second weekend in a row with $30.1 million, right on target with my $30.6 million estimate. The two-week tally puts it over the century mark at $107 million as it continues to outpace part 3.
Dune: Part Two, as expected, had a nice hold in weekend #3 with $28.5 million. I was on pace with my $29.4 million forecast as its surpassed the double century mark with $204 million.
Mark Wahlberg’s canine tale Arthur the King failed to bring in audiences with only $7.6 million, well under my $12.5 million call. I’m expecting a sophomore drop over 50% this weekend.
Imaginary held better than I assumed with $5.5 million compared to my $4.4 million projection. The teddy bear themed horror pic stands at $19 million after two outings and that’s nearly double its budget.
Faith-based Cabrini plummeted 61% in weekend #2 with $2.8 million and that’s below my $4.1 million prediction. The total is $13 million.
Finally, Kristen Stewart’s critically acclaimed crime thriller Love Lies Bleeding had a fairly anemic wide rollout in sixth with $2.4 million (I said $3.7 million).
Mark Wahlberg stars in dog tale Arthur the King while A24 thriller Love Lies Bleeding with Kristen Stewart expands nationwide. Those newcomers are highly unlikely to dislodge Kung Fu Panda 4 and Dune: Part Two from the top two positions. Detailed prediction posts on the newcomers can be accessed here:
Arthur could exceed expectations as canine content sometimes can. My lower double digits estimate puts it in third place as it hopes for word-of-mouth to keep it around for a while.
Bleeding performed well in 5 venues on the coasts, but could face headwinds as it rolls out everywhere. My forecast could put it anywhere from 4-6 though I’m banking on 6th.
The battle for #1 could be tight between Kung Fu Panda 4‘s sophomore outing and the third frame of Dune: Part Two. The former had a terrific premiere at the highest end of its anticipated range (more on that below). The second weekend dip could be 50% or a little more or less. Dune may only decline in the 40% range and that could create a photo finish. I’ll give Panda the slight edge.
Assuming Bleeding doesn’t over perform, 4-5 should be a close race between the second stands for Imaginary and Cabrini.
Here’s how I have the top 6 playing out:
1. Kung Fu Panda4
Predicted Gross: $30.6 million
2. Dune: Part Two
Predicted Gross: $29.4 million
3. Arthur the King
Predicted Gross: $12.5 million
4. Imaginary
Predicted Gross: $4.4 million
5. Cabrini
Predicted Gross: $4.1 million
6. Love Lies Bleeding
Predicted Gross: $3.7 million
Box Office Results (March 8-10)
DreamWorks Animation’s Kung Fu Panda 4 easily ruled the charts with a potent $57.9 million. I thought the long running franchise would continue its downward trend (part 3 started with $41.2 million), but I was off base with my meager $38.1 million prediction. This is actually the second best start for the series after the original’s $60.2 million in 2008.
Dune: Part Two filled the runner-up spot with $46.2 million and that’s still ahead of my $40.7 million call. The acclaimed sequel eased only 44% as its two-week tally has reached $157 million.
In third, Blumhouse horror flick Imaginary (which features a bear not doing martial arts) debuted to barely under its reported $10 million budget with $9.9 million. I was close at $10.5 million. While this doesn’t match various other genre offerings from the studio, it’s still a satisfactory figure considering the price tag.
Cabrini from Angel Studios was fourth with $7.1 million, not reaching my $8.9 million projection. The period piece biopic from the maker of Sound of Freedom hopes to post smallish drops as we head towards Easter.
Bob Marley: One Love rounded out the top five with $4 million (I went higher with $5.2 million) as this biopic has amassed $89 million after four weeks.
Kung Fu Panda 4 will attempt to kick Dune: Part Two out of the top spot this weekend and we also have Blumhouse horror flick Imaginary and faith-based biopic Cabrini debuting. You can peruse my detailed prediction posts on the trio of newcomers here:
I am estimating that DreamWorks Animation’s Panda franchise will continue its downward trend with a high 30s start after the longest layoff between entries.
If that occurs, that likely means a 2nd place showing behind the sophomore frame of Dune: Part Two. That hotly anticipated sequel opened right in line with expectations (more on that below) and had an A Cinemascore grade. Some of its business is understandably frontloaded, but its drop could hold up sturdier than other genre fare in the high 40s to low 50s range.
Blumhouse should have another profitable fright fest with Imaginary considering its reported low budget. However, I don’t envision it premiering anywhere near the studio’s biggest earners. A low double digits gross could put it in third.
That’s unless Cabrini overperforms and it’s the weekend wild car in my view. Coming from Angel Studios and the director of last summer’s smash Sound of Freedom, this could surprise if faith-based crowds turn out in force. On the other hand, Angel’s follow-ups like After Death and The Shift have only managed mid single digits out of the gate. I’m splitting the difference and forecasting a fourth place finish.
Finally, Bob Marley: One Love should round out the top five as it attempts to reach $100 million domestically.
Here’s how I see it playing out:
1. Dune: Part Two
Predicted Gross: $40.7 million
2. Kung Fu Panda 4
Predicted Gross: $38.1 million
3. Imaginary
Predicted Gross: $10.5 million
4. Cabrini
Predicted Gross: $8.9 million
5. Bob Marley: One Love
Predicted Gross: $5.2 million
Box Office Results (March 1-3)
I had Dune: Part Two doubling the debut of its 2021 predecessor and that’s precisely what occurred. The sequel, which landed even better reviews than the heavily Oscar nominated original, took in $82.5 million. That’s in line with my $83.6 million prediction and just over what Oppenheimer premiered with last summer. Christopher Nolan’s biopic (which is about to be crowned Best Picture) experienced only a 43% second weekend decline. As mentioned, Dune‘s should be more, but perhaps not by too much.
After two weeks in first, Bob Marley: One Love was second with $7.4 million and that’s right on target with my $7.5 million call. That biopic now stands at $82 million after three weeks.
Ordinary Angels remained in third with $3.8 million, falling shy of my $4.9 million projection. The faith-based drama with Hilary Swank has $12 million in its coffers after two weeks.
The Chosen Season 4: Episodes 7-8 was fourth with $3.2 million (I said $2.9 million). Since its Leap Day Thursday opening, the total is $4 million.
Finally, superheroine flop Madame Web was fifth with $3.1 million (I said $2.9 million) for a mere $40 million in its three frames of release.
Blumhouse hopes audiences turn out for the grisly horror flick Imaginary on March 8th. From Truth or Dare and Kick-Ass 2 maker Jeff Wadlow, the tale of a demented stuffed bear stars DeWanda Wise, Pyper Braun, Tom Payne, Taegen Burns, Veronica Falcón, and Betty Buckley.
Originally slated for early February, the low-budget affair ($13 million reportedly) follows its studio’s model of minor price tags hoping for major returns. This certainly won’t make Five Nights at Freddy’s money when it comes to Blumhouse productions featuring demonic furry creatures.
It could, however, come close or even exceed the budget in its first weekend and that’d be just fine.
Imaginary opening weekend prediction: $10.5 million
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