Illumination Entertainment will rule the Fourth of July weekend at the box office when Minions: The Rise of Gru hits theaters on July 1st. This is the fifth entry in the franchise that began a dozen summers back with Despicable Me and the first in five years.
Some early reviews are out and they’re mostly indicating it’s a decent if unspectacular chapter of the series. With 67% on Rotten Tomatoes, that’s higher than the two previous pics – 2015’s Minions (55%) and 2017’s Despicable Me 3 (59%). Of course, Gru‘s number will soon rise or fall as more critics weigh in.
2010’s Despicable Me (81%) and its 2013 sequel (75%) fared better, but only part two received awards attention. It was nominated for Best Animated Feature and Original Song with Pharrell’s inescapable “Happy”. Due to Disney’s Frozen and the equally omnipresent “Let It Go”, it lost both.
Based on early buzz, I see no path for Gru to find its way to the Animated Feature derby. My Oscar Prediction posts will continue…
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