There are multiple new releases making their way to multiplexes over the Labor Day frame, but I only have one managing a top five showing. That would be 1960s set crime thriller By Any Means with Mark Wahlberg and Yahya Abdul-Mateen II as it attempts double digits over the holiday weekend. You can peruse my detailed prediction post on it here:
As summer turns into fall on the cinematic calendar, the MCU should be perched atop the charts for a sixth weekend in a row courtesy of Spider-Man: Brand New Day. A note that over this particular weekend, holdovers often experience minimal percentage declines or even a slight increase as moviegoers catch up on recent offerings. From Friday to Monday, I have Spidey essentially doing what it did in its fifth outing.
The Odyssey could return to second place from third while Coyote vs. Acme drops a spot after a notable premiere (more on that below). The latter’s second week drop is a head scratcher and it could be more front-loaded that I’m assuming. On the flip side, families could show up in solid numbers since it appears to have fresh word-of-mouth with an A Cinemascore.
Means may flirt with $10M+ though I’ve got falling under for a fourth place start and Insidious: Out of the Further rounding out the top five.
As for other fresh product, I’m skeptical that horror offering Onslaught from Adam Wingard, survival flick sequel Fall 2: Deadpoint (out Wednesday), or Pixar’s 20th anniversary re-issue of Cars populate the top half of the top ten so no individual posts for that trio.
And with that, here’s how I have the top 5 shaking out and keep in mind that these are Friday through Monday guesstimates:
1. Spider-Man: Brand New Day
Predicted Gross: $23 million
2. The Odyssey
Predicted Gross: $13.8 million
3. Coyote vs. Acme
Predicted Gross: $12.2 million
4. By Any Means
Predicted Gross: $9.3 million
5. Insidious: Out of the Further
Predicted Gross: $7.6 million
Box Office Results (August 28-30)
As anticipated, Spider-Man: Brand New Day had no trouble swinging to a fifth victory with $22.5 million, in line with my $23.2 million call. With $891 million in its coffers, Day looks to exceed domestic record holder Star Wars: The Force Awakens ($936 million) in short order.
After Warner Bros jettisoned it as a tax write-off in 2023, Ketchup Entertainment squeezed some decent figures out of the live-action/animated hybrid Coyote vs. Acme. With $15.9 million, it was runner-up and surpassed my $13.8 million projection. Considering it was never going to see the light of day if WB had their way, it’s a better than expected result.
The Odyssey was third after four weeks in second position with $14.3 million, just under my $15.6 million call for a seven-week take of $563 million.
Insidious: Out of the Further dropped 59% in its sophomore weekend with $10.2 million compared to my $9.4 million take. The sixth feature in the horror franchise is at $43 million total.
With so-so reviews and muted WOM, Ridley Scott’s The Dog Stars starring Jacob Elordi, Josh Brolin, and Margaret Qualley failed to find an audience in fifth with $7.7 million (I said $8.3 million).
Finally, Roadside Attractions had a laudable showing with the low-budget Buddy in sixth. I didn’t do a prediction write-up for it, but the satirical horror tale made $5.5 million. The per theater average nearly equaled that of Acme.
And that does it for now, folks! Until next time…