Illumination Entertainment will rule the Fourth of July weekend at the box office when Minions: The Rise of Gru hits theaters on July 1st. This is the fifth entry in the franchise that began a dozen summers back with Despicable Me and the first in five years.
Some early reviews are out and they’re mostly indicating it’s a decent if unspectacular chapter of the series. With 67% on Rotten Tomatoes, that’s higher than the two previous pics – 2015’s Minions (55%) and 2017’s Despicable Me 3 (59%). Of course, Gru‘s number will soon rise or fall as more critics weigh in.
2010’s Despicable Me (81%) and its 2013 sequel (75%) fared better, but only part two received awards attention. It was nominated for Best Animated Feature and Original Song with Pharrell’s inescapable “Happy”. Due to Disney’s Frozen and the equally omnipresent “Let It Go”, it lost both.
Based on early buzz, I see no path for Gru to find its way to the Animated Feature derby. My Oscar Prediction posts will continue…
Illumination and Universal Pictures should light up the Fourth of July weekend at the box office with Minions: The Rise of Gru. The sequel to the 2015 spinoff prequel and the fifth overall entry in the Despicable Me franchise, Kyle Balda directs with Steve Carell returning to voice the title character. Other performers in the booth include Pierre Coffin, Taraji P. Henson, Michelle Yeoh, RZA, Jean-Claude Van Damme, Lucy Lawless, Dolph Lundgren, Danny Trejo, Russell Brand, Julie Andrews, and Alan Arkin. How’s that for eclectic? I’m pretty sure this marks the first collaboration between Van Damme and Andrews.
This series has proved to be a financial windfall for its studio. All four previous pics have made over $250 million domestically. Minions took in $115 million out of the gate seven summers back with $336 million overall. Immediate predecessor Despicable Me 3 from 2017, while still a hit, wasn’t as high. It premiered with $72 million and ended up with $264 million.
Three years was previously the longest wait between films. The five year gap is a bit risky as some of its fans are simply older. We’ve also seen a very recent example of an animated disappointment with Pixar’s Lightyear.
That said, I suspect Gru will rise to the occasion with a four-day holiday haul in the $75-85 million range. I’m starting out on the lower end of that scale, but my estimate could go up in the days ahead.
Minions: The Rise of Gru opening weekend prediction: $78.4 million (Friday to Monday estimate)