I’ve been at this box office predicting game for quite some time. If it gets stale for even a moment, something will come along to shock you. That happened this weekend. Twice.
First there’s the massive underperformance of Disney/Pixar’s Lightyear, which is barely topping $50 million for second place behind Jurassic World: Dominion. I’ll have more to say about that tomorrow, but it’s not often a tentpole release comes in over $30 million behind your (and many other prognosticators) estimates. It made less than half of the fourth Toy Story tale three years ago.
Today, however, it’s all about Top Gun: Maverick. If you’d told me a month ago that the long gestating Tom Cruise sequel would score the second (you read that correctly) best fourth weekend of all time, I wouldn’t have believed it. That’s second only to the fourth frame of Avatar. Better than any Star Wars episode. Better than any MCU adventure. Better than Titanic.
Maverick, with its soaring reviews and word-of-mouth, has undeniably become a phenomenon. Its $44 million estimated haul this weekend brings its domestic tally to an astonishing $466 million. That’s already $200 million over Cruise’s previous largest stateside hit – 2005’s War of the Worlds. A gross of over $600 million in the US and Canada seems assured in addition to a worldwide total topping $1 billion.
To say this is lightyears ahead of expectations is one heckuva understatement. This is the rare breed of picture that is appealing to all ages and genders and is clearly warranting repeat viewings. I suspect Oscar voters will take notice. Categories like Editing, Sound, and Visual Effects are obviously on the table. So too is Lady Gaga’s theme song “Hold My Hand” which might be an early frontrunner to win. And with these mind boggling earnings – Oscar voters could vault this into Best Picture contention and Tom Cruise could be in the mix for Best Actor. That’s far from guaranteed… yet it was unthinkable before its release.
The word phenomenon doesn’t come around much with box office forecasting. When 2002’s Spider-Man made $114 in its first weekend, that word applied because no pic had done so before. The domination of Titanic when many thought it would be a flop definitely fits the bill. So does James Cameron’s follow-up Avatar (ironically its sequel seems destined to compete with Maverick for some tech Oscars). The MCU juggernaut has a handful of examples.
Top Gun: Maverick is a phenomenon and in its fourth outing, the buzz is towering over everything else in 2022.
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