Eternals Box Office Prediction

The Marvel Cinematic Universe has been unleashing product at a furious pace following COVID delays and that continues November 5th with Eternals. Arriving four months after Black Widow, two months following Shang-Chi and the Legend of the Ten Rings and a month a half before Spider-Man: No Way Home, this is the 26th MCU superhero tale in the massive series. Chloe Zhao, fresh off a Best Picture and Director win for Nomadland, directs with a cast featuring Gemma Chan, Richard Madden, Kumail Nanjiani, Lia McHugh, Brian Tyree Henry, Lauren Ridloff, Barry Keoghan, Don Lee, Kit Harington, Salma Hayek, and Angelina Jolie.

Originally scheduled for November 2020 before the pandemic altered Disney’s plans, this is the long anticipated adaptation of Jack Kirby’s comics that debuted over half a century ago. Surprisingly, initial buzz is mixed in a way Marvel rarely sees. The Rotten Tomatoes meter currently sits at 63%. That’s the lowest score of any MCU offering to date (just below Thor: The Dark World‘s 66%).

If there’s any franchise that’s teflon, it would be this one. Reviews shouldn’t matter too much, but the word-of-mouth could keep Eternals from reaching COVID era records. Venom: Let There Be Carnage has the best three day start of the period with $90 million. In July, Black Widow took in $80 million out of the gate. Over Labor Day weekend, Shang-Chi surpassed projections with $75 million from Friday to Sunday and $94 million when adding the Monday haul.

Had Eternals achieved the glowing chatter of Shang-Chi, I might be discussing an opening weekend of over $100 million. Now I’m skeptical. I believe it’s more likely that Eternals could debut on pace with what its MCU predecessor did during the first three days. That’s just fine, but it’s an adjustment down from what I would’ve figured even a week or so ago.

Eternals opening weekend prediction: $77.8 million

For my Spencer prediction, click here:

Spencer Box Office Prediction

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