May 10-12 Box Office Predictions

Kingdom of the Planet of the Apes is poised to rule over the box office charts as it looks for a similar opening to its predecessors. We also have Not Another Church Movie, spoofing the Tyler Perry assembly line of features out. You can peruse my detailed prediction posts on the newcomers here:

I have Kingdom premiering similarly to 2011’s Rise of the Planet of the Apes and 2017’s War for the Planet of the Apes and even a smidge higher. I don’t foresee it reaching the heights of 2014’s Dawn of the Planet of the Apes at $72 million.

As for Church, I’m forecasting its number of parishioners gives it a mid single digits start and that should mean a third place showing. I do believe it has a shot at over performance, per my individual write-up. It could also flame out in the low single digits (this is a tough one).

There’s no question that The Fall Guy did not exceed expectations. In fact, the action comedy with Ryan Gosling and Emily Blunt came in at the lowest end of its anticipated range (more on that below). An A- Cinemascore could mean the sophomore drop won’t be too damaging, but I suspect high 40s to low 50s is where the dip will be.

Holdovers Challengers and the re-release of Star Wars: Episode 1 – The Phantom Menace should round out the top five. The latter’s first weekend back in theaters is probably front loaded. Therefore I see Phantom sliding from 2nd to 5th and Challengers only down one spot in fourth.

Here’s how I see it shaking out:

1. Kingdom of the Planet of the Apes

Predicted Gross: $55.2 million

2. The Fall Guy

Predicted Gross: $13.3 million

3. Not Another Church Movie

Predicted Gross: $4.9 million

4. Challengers

Predicted Gross: $4.7 million

5. Star Wars: Episode 1 – The Phantom Menance

Predicted Gross: $4 million

Box Office Results (May 3-5)

Despite the Barbenheimer pedigree (the pics that ruled summer 2023), The Fall Guy‘s performance was stunted at just $27.7 million. That’s well under my $38.3 million prediction and a letdown considering the reported $150 million price tag. For the past decade and a half, the MCU/Disney has owned the first weekend of May that marks the official start of cinematic summer. With that franchise sitting it out, audiences responded with indifference to the Gosling and Blunt show.

The Mouse Factory did bank some more cash for its Star Wars franchise. Marking its 25th anniversary and despite its checkered reputation, the re-release of The Phantom Menace took in $8.7 million for second place. It certainly didn’t hurt that Saturday fell on May 4th (a sacred date for many fans). That tops my $6.8 million forecast as the first episode is now at $483 million stateside in the last quarter century.

Challengers was third with $7.5 million, on target with my $7.9 million call. Zendaya’s sports drama eased an expected 49% to bring its two-week total to $29 million.

Poorly reviewed horror flick Tarot had a fourth place debut in the cards with $6.5 million, a bit over my $5.6 million projection. Look for this to fade fast as have other recent genre offerings.

Godzilla x Kong: The New Empire rounded out the top five with $4.5 million (I said $4.7 million) to bring its haul to $188 million after six weeks.

Finally, faith-based drama Unsung Hero fell considerably further in weekend #2 than I figured. In seventh place, its $2.9 million gross was well under my estimate of $5.4 million. The total is $13 million.

And that does it for now, folks! Until next time…

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