May 12-14 Box Office Predictions

Blogger’s Update (05/10): With reports that Knights of the Zodiac is only opening on 750 screens, I’m revising my prediction from $2.2M to $1.2M.

Book Club: The Next Chapter hopes to blossom on Mother’s Day weekend while Knights of the Zodiac (based on a Japanese manga) also touches down. You can peruse my detailed prediction posts on the newcomers here:

There’s no doubt that Guardians of the Galaxy Vol. 3 will hold the #1 spot. Yet it will do so after a disappointing start (more on that below). The big question is how far it falls in the sophomore frame. Vol. 2 in 2017 eased a reasonable 55% after a strong $146 million start. With an A Cinemascore grade, the third iteration could see a similar drop. A low to mid 50s decline would put it in the mid 50s.

Book Club: The Next Chapter, a sequel to the 2018 rom com, looks to reach $12-14 million. That would be in range with its predecessor and the recent 80 for Brady. This particular holiday could it get there, but I’ll go a tad under. That could put it in a photo finish with the sixth weekend of The Super Mario Bros. Movie.

As for Zodiac, it’ll hope to make some coin overseas and it’ll need to with a reported $60 million budget. The domestic prospects appear dim and it may not even reach the top 5.

**A quick note about the sci-fi thriller Hypnotic with Ben Affleck. Apparently it’s out this weekend and there’s been approximately zero promotion or buzz. This appears to be getting dumped. I haven’t done an official prediction and it might be fortunate to make $1 million (I’m curious to see a screen count).

Here’s how I see it playing out:

1 . Guardians of the Galaxy Vol. 3

Predicted Gross: $54.8 million

2. The Super Mario Bros. Movie

Predicted Gross: $11.7 million

3. Book Club: The Next Chapter

Predicted Gross: $10.8 million

4. Evil Dead Rise

Predicted Gross: $3.2 million

5. Are You There God? It’s Me, Margaret

Predicted Gross: $2.4 million

Box Office Results (May 5-7)

It wasn’t exactly a festive start to summer for Disney as Guardians of the Galaxy Vol. 3 got off to a shaky start. With $118.4 million, it came in a bit under my $125.3 million take and significantly below the $146 million from Vol. 2. This is the second under performer of 2023 as Ant-Man and the Wasp: Quantumania also failed to match overall expectations.

After spending April in the top spot, The Super Mario Bros. Movie finally dropped to second with $18.5 million, a steeper plunge than my projection of $23.8 million. Nevertheless its five-week total is an astonishing $518 million.

Evil Dead Rise was third in weekend 3 with $5.8 million, in line with my $6.2 million forecast. It’s up to a solid $54 million.

Are You There God? It’s Me, Margaret was fourth with $3.2 million (I said $4 million). Despite laudatory reviews, the coming-of-age dramedy isn’t reaching audiences and the ten-day tally is a mere $12 million.

Rom com fans tuned out Love Again which began with only $2.3 million, not even matching my $3.2 million call.

Finally, John Wick: Chapter 4 was sixth in its seventh frame with $2.3 million. I said $3.5 million and the fourth shoot-em-up saga has amassed $180 million.

That does it for now, folks! You can listen to me talk all things box office via Movies at the Speed of Speculation wherever you catch your podcasts. Until next time…

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