September 2-5 Box Office Predictions

Just like last year, the Marvel Cinematic Universe may land atop the charts over Labor Day weekend. This time around, it’ll be with considerably less money… as in, less than one-tenth of what we witnessed in 2021. Spider-Man: No Way Home – The More Fun Stuff Edition (with 11 minutes of extra footage) is scheduled for the widest (re)release of the holiday frame.

Steven Spielberg’s OG summer blockbuster Jaws also returns to cinemas. The only true newcomer is the Regina Hall/Sterling K. Brown satire Honk for Jesus. Save Your Soul,, which is also available on streaming via Peacock.

My detailed prediction posts on each are accessible here:

Spider-Man: No Way Home – The More Fun Stuff Edition Box Office Prediction

Jaws Box Office Prediction

Honk for Jesus. Save Your Soul. Box Office Prediction

Let’s start with Jesus as I have its $2.4 million projected Friday-Monday offering potentially falling outside of the top ten. There’s a slight chance it could surprise, but I doubt it.

There’s been a narrative developing for awhile that Top Gun: Maverick could manage to return to first position in its 15th week. During Labor Day, popular holdovers do often expand their gross from the previous frame. I expect that will be the case here. However, I do believe Spidey’s 3000 screens (some IMAX) should allow it to swing back to #1 after it originally debuted last December. This should leave the runner-up spot for Maverick or Bullet Train (they should be close). That’s a far cry from this same period in 2021 when Shang-Chi and the Legend of the Ten Rings decimated the all-time Labor Day record with $94 million.

Jaws is only on a fraction of the webbed superhero’s venues (about 1200) so the possibilities are limited. My estimate of $3.1 million would probably put it in seventh place.

Current champ The Invitation hardly impressed in its premiere (more on that below). With a troubling C Cinemascore grade, expect it to be one of the only leftovers that does see diminished returns. It should drop to at least fourth while the five spot could be close between DC League of Super-Pets and Beast. 

And with that, let’s do a top 7 outlook and keep in mind these numbers are for the four-day holiday:

1. Spider-Man: No Way Home – The More Fun Stuff Edition

Predicted Gross: $7 million

2. Top Gun: Maverick

Predicted Gross: $6.2 million

3. Bullet Train

Predicted Gross: $6 million

4. The Invitation

Predicted Gross: $4.6 million

5. DC League of Super-Pets

Predicted Gross: $4.3 million

6. Beast

Predicted Gross: $4.1 million

7. Jaws

Predicted Gross: $3.1 million

Box Office Results (August 26-28)

I’ll go the obvious route… there weren’t many RSVP’s for YA horror tale The Invitation. This is the first time in 15 months that the #1 pic didn’t manage to make over $10 million. The Invitation stumbled with $6.8 million, below my $8.1 million forecast.

Bullet Train was second with $5.6 million (on target of my $5.5 million call) with an overall take of $78 million.

Top Gun: Maverick was third with $4.7 million (I went with $5.2 million) as the juggernaut has now gathered $691 million. The biggest hit of the year is on a glide path to topple Black Panther ($700 million) next and become the fifth largest domestic earner in history.

Beast had a hefty sophomore drop of 58% for $4.8 million and fourth place. That’s under my $5.7 million prediction. The subpar two-week tally is $20 million.

Dragon Ball Super: Super Hero, as anticipated, plummeted in its second weekend (its genre is extremely front loaded). After a fantastic $21 million start, Hero fell 78% to fifth with $4.6 million (I was more generous at $5 million). After ten days, it’s taken in $30 million stateside.

DC League of Super-Pets was sixth with $4.1 million (I said $4.6 million) for $74 million in its 5 weeks of release.

Finally, George Miller’s Three Thousand Years of Longing was a pricey dud for MGM. The Idris Elba/Tilda Swinton Djinn fantasy, with a reported $60 million budget, opened in 7th with a mere $2.9 million. I thought it could at least manage $4 million. The studio is certainly wishing they hadn’t spent what they did after that performance.

And that does it for now, folks! Until next time…

2 thoughts on “September 2-5 Box Office Predictions”

  1. How do you think the $3 National Cinema Day this Saturday will affect the overall box office receipts? It seems like it will have the largest impact on IMAX and premium screen films.

    1. That’s a great question and, to be honest, I didn’t really take that into account when I made my predictions. I agree that it could provide a bump to IMAX screeners. It’s possible I could revise my numbers up a bit and that would particularly help Spidey and Top Gun. Also think it could maybe assist family pics like DC League…

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: