As the wealthy First Lady and Pastor of a Southern Baptist megachurch, Regina Hall and Sterling K. Brown headline the satire Honk for Jesus. Save Your Soul. After originally premiering at Sundance in January, it’s out in approximately 1800 theaters and streaming on Peacock for Labor Day weekend. Adamma Ebo directs and costars include Austin Crute and Nicole Beharie.
The Focus Features title received mostly positive spins on the festival circuit and the Rotten Tomatoes score stands at 88%. Honk will hope for a solid African-American turnout, but this could have challenges finding parishioners. The most obvious is that the early September holiday weekend is one where moviegoers are often distracted with end of summer activities. I also haven’t seen much of a marketing campaign.
With Jordan Peele serving as executive producer, the answer to whether this gets to even $3 million could be nope.
Honk for Jesus. Save Your Soul. opening weekend prediction: $2.4 million (Friday to Monday prediction)
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