Tag: Box Office Results

Box Office Predictions: May 29-31

For the last week of May, we have two more entries into the Summer Box Office Derby: disaster action pic San Andreas starring Dwayne Johnson and the Bradley Cooper/Emma Stone rom com Aloha. You can read my detailed prediction posts on each of them here right here:

https://toddmthatcher.com/2015/05/22/san-andreas-box-office-prediction/

https://toddmthatcher.com/2015/05/23/aloha-box-office-prediction/

As I see it, Andreas should easily dominate the weekend. The wild card is Aloha, but I have it grossing in the high teens for a fourth place debut. All holdovers will likely experience the typical hefty declines for the post Memorial Day weekend. Current champ Tomorrowland may have the most pronounced dip due to lackluster buzz (more on that below) and I’m predicting all currently released top five dwellers will fall over 50% from the four day holiday frame. It could be quite a tight race for the #2 spot.

And with that, my predictions for the weekend’s top five:

1. San Andreas

Predicted Gross: $43.4 million

2. Tomorrowland

Predicted Gross: $19.1 million (representing a drop of 55%)

3. Pitch Perfect 2

Predicted Gross: $18.5 million (representing a drop of 51%)

4. Aloha

Predicted Gross: $18.2 million

5. Mad Max: Fury Road

Predicted Gross: $15 million (representing a drop of 52%)

Box Office Results (May 22-25)

It was a disappointing Memorial Day weekend at the box office as Brad Bird’s polarizing Tomorrowland topped the charts with a ho-hum $42.7 million, just under my $44.6M projection. The Disney fantasy has received both mixed reaction from critics and audiences alike and its long term prospects don’t look great.

On the flip side, last week’s champ Pitch Perfect 2 continued its truly magnificent run with $38.3 million over the holiday weekend (above my $32.8M estimate), bringing its two weeks total to $125.7M, nearly double what the original made in its whole domestic run.

Mad Max: Fury Road also held up better in its second weekend with $31.3 million, ahead of my $25.5M prediction. The acclaimed reboot has amassed $94.7M.

Avengers: Age of Ultron took $28.2 million (in line with my $26.6M estimate) and the Marvel title’s four week total stands at $411.4M.

Finally, the horror remake Poltergeist had a fair start with $26.3 million, not quite matching my prediction of $29.3M. Look for it to drop quickly, as most horror titles tend to do.

And that’s all for now, folks! Until next time…

Box Office Predictions: May 22-25

The four day Memorial Day weekend at the box office promises to be a fascinating one as Disney’s Tomorrowland and horror reboot Poltergeist enter the marketplace in competition with holdover hits Pitch Perfect 2, Mad Max: Fury Road, and Avengers: Age of Ultron. It could easily create a situation where all top five films over the holiday frame post numbers north of $25 million. You can read my detailed prediction posts on Tomorrowland and Poltergeist here:

https://toddmthatcher.com/2015/05/15/tomorrowland-box-office-prediction/

https://toddmthatcher.com/2015/05/16/poltergeist-box-office-prediction/

My predictions reflect a belief that Tomorrowland will manage to top the charts, though it could face competition from Pitch Perfect 2. That musical comedy sequel performed way above expectations this weekend (more on that below) and depending on its drop, could contend for the #1 position, especially if Tomorrowland doesn’t meet projections. That said, I do have Pitch losing over half its audience due to its front loaded amazing start.

My estimate for Poltergeist is a bit on the low end compared to others and I have it debuting third. As for other holdovers, Avengers: Age of Ultron and Mad Max: Fury Road could find themselves in a close race for the four spot, but I’ll give the slight edge to Marvel’s heroes.

And with that, my top five predictions for the four day, Friday to Monday holiday weekend:

1. Tomorrowland

Predicted Gross: $44.6 million

2. Pitch Perfect 2

Predicted Gross: $32.8 million (representing a drop of 52%)

3. Poltergeist

Predicted Gross: $29.3 million

4. Avengers: Age of Ultron

Predicted Gross: $26.6 million (representing a drop of 31%)

5. Mad Max: Fury Road

Predicted Gross: $25.5 million (representing a drop of 43%)

Box Office Results (May 15-17)

As mentioned above, Pitch Perfect 2 had a shockingly great opening with $69.2 million. This marks the largest opening ever for a musical and third biggest comedic debut in history. Even more impressively, it made more in its first three days than its 2012 predecessor made in its entire domestic run ($65M). Perfect soared above my $42M projection and you can rest assure a third edition will be forthcoming.

Mad Max: Fury Road had to settle for a second place start far behind Pitch, but its $45.4 million haul is nothing to be ashamed of. And neither, ladies and gentleman, was my prediction… $45.4M million! Gold star! This is a solid debut for a reboot of a franchise that had been dormant for thirty years and its international grosses have impressed as well.

Avengers: Age of Ultron dropped to third after two weeks on top with $38.8 million, just above my $36.8M prediction. The Marvel tale has amassed $372M so far. The Reese Witherspoon comedy flop Hot Pursuit was fourth with $5.7 million in its sophomore frame, below my $7.2M estimate. The critically drubbed flick’s gross is at just $23M. Furious 7 was fifth with $3.6 million and I incorrectly had it outside the top five (its overall is at $343M). I had holdover The Age of Adaline at fifth with $4.1 million, but it was seventh with $3.1M (current earnings: $37M).

And that’s all for now, folks! Enjoy your holiday weekend!

Box Office Predictions: May 15-17

Summer 2015’s sequel and reboot mania kicks into high gear this weekend as the critically acclaimed Mad Max: Fury Road (arriving thirty years after the last Max feature) and musical comedy Pitch Perfect 2 hit theaters. You can read my detailed prediction posts on each of them here:

https://toddmthatcher.com/2015/05/08/mad-max-fury-road-box-office-prediction/

https://toddmthatcher.com/2015/05/09/pitch-perfect-2-box-office-prediction/

Both should make quite an impact. Fury Road has been blessed with truly awesome trailers and TV spots and its current 100% rating on Rotten Tomatoes inspires supreme confidence. Pitch Perfect 2 is the follow-up to a cult hit three years ago and it is also receiving favorable reviews and should capture a hefty young adult/female audience. I look for both to achieve openings north of $40 million.

That likely means Avengers: Age of Ultron will fall to third in its third weekend after two weeks on top, barring the unlikely scenario of the two newbies not meeting expectations. The Reese Witherspoon/Sofia Vergara flop Hot Pursuit should dip to fourth with The Age of Adaline rounding out the top five.

And with that, my predictions the weekend:

1. Mad Max: Fury Road

Predicted Gross: $45.4 million

2. Pitch Perfect 2

Predicted Gross: $42 million

3. Avengers: Age of Ultron

Predicted Gross: $36.8 million (representing a drop of 52%)

4. Hot Pursuit

Predicted Gross: $7.2 million (representing a drop of 48%)

5. The Age of Adaline

Predicted Gross: $4.1 million (representing a drop of 31%)

Box Office Results (May 8-10)

Avengers: Age of Ultron easily maintained its box office dominance, but its 59% drop-off in weekend #2 was a bit steeper than estimated. The Marvel sequel took in $77.7 million, below my $90.6M prediction. The ten day total stands at $313 million. While the numbers it’s accomplishing are gargantuan, this follow-up has no realistic shot of reaching the $623M achieved by the 2012 predecessor.

The Reese Witherspoon/Sofia Vergara comedy Hot Pursuit was savaged by critics and audiences responded in kind with a weak $13.9 million debut, far below my $21.3M projection. Look for this dud to fade fast.

Leftovers populated the rest of the top five and they all experienced smaller dips that I estimated. The Age of Adaline was third with $5.8 million (I predicted $3.5M) and its total is at $31 million. Furious 7 took fourth with $5.4 million (I said $3.5M) for an overall haul of $338M. Paul Blart: Mall Cop 2 rounded out the top five with $5.3 million (I predicted $3.2M) and its cume sits at $58M. Last and least… the Jack Black comedy rolled out on approximately 1000 screens and sputtered with a putrid $469,000 – not coming close to even my meager $1.7M projection.

That’ll do it for now, folks! Be sure to check this coming weekend for my Tomorrowland and Poltergeist predictions. As always, next Monday I’ll bring you full predictions and results from the coming weekend. Until then…

Box Office Predictions: May 8-10

Only one new film is daring to even challenge the second weekend of the Avengers squad and that would be Hot Pursuit, the cop comedy starring Reese Witherspoon and Sofia Vergara. It will attempt to bring in the female crowd and you can read my detailed prediction post on it here:

https://toddmthatcher.com/2015/05/02/hot-pursuit-box-office-prediction/

While I have Pursuit getting off to a pretty decent start, nothing will stand in the way of Iron Man and company reigning supreme for two weeks in a row. The big question is how far Ultron falls in its second frame. Will it drop the 50% that its 2012 predecessor did or in the 58% range of Iron Man 3 in 2013? I’ve got it dropping somewhere in between, though closer to the former (more on Avengers opening weekend further down).

The rest of the top five should be littered with leftovers all making under $4 million. The Jack Black/James Marsden comedy The D Train is only opening on around 700 screens and I’ll predict $1.7 million for it, which would leave it outside the top five.

And with that, my predictions for the weekend:

1. Avengers: Age of Ultron

Predicted Gross: $90.6 million (representing a drop of 52%)

2. Hot Pursuit

Predicted Gross: $21.3 million

3. Furious 7

Predicted Gross: $3.5 million (representing a drop of 48%)

4. The Age of Adaline

Predicted Gross: $3.5 million (representing a drop of 45%)

5. Paul Blart: Mall Cop 2

Predicted Gross: $3.2 million (representing a drop of 46%)

Box Office Results (May 1-3)

All prognosticators had one question when it came to Avengers: Age of Ultron: would it manage to have the largest domestic opening of all time and beat out the $207.4 million record of The Avengers? I predicted it would with an estimate of $212.7 million.

And I and many others were wrong and you probably have American Pharoah, Blake Griffin, Tim Duncan, Floyd Mayweather, and Manny Pacquiao to thank. Ultron still performed gangbusters with $191.2 million, posting the second all-time domestic debut. Yet the sports bonanza that took place all day and night Saturday likely kept it from setting the record. Still – don’t expect to hear much complaining from Disney or Marvel.

Holdovers populated the rest of the top five with all pictures dropping further than I thought they would, due to Avengers and all the weekend activity. Furious 7 was second with $6.6 million (I said $9.6M) and it lifted its cume to $331M. The Age of Adaline took third in its second weekend with $6.2 million ($8M predicted here) and its ten day total is $23M. Paul Blart: Mall Cop 2 was fourth with $5.8 million (I said $8.7M) and it’s made $51M at press time. Finally, Home was fifth with $3.4 million (my projection: $5.8M) and its total is $158M.

That’s all for now, folks! Until next time…

Box Office Predictions: May 1-3

The 2015 Summer Movie Season officially kicks off this Friday and there’s a rather big release to start things off: Avengers: Age of Ultron, Marvel’s sequel to the third highest grossing picture of all time. The event film stands a very legitimate shot at scoring the largest opening weekend in domestic box office history (breaking its predecessor’s record) and I’m predicting it will – barely. You can read my detailed prediction post on it here:

https://toddmthatcher.com/2015/04/24/avengers-age-of-ultron-box-office-prediction/

No other new release would dare stand in the way of Iron Man, Captain America, and their superhero compadres – so the rest of the top five will be populated by spring leftovers. Furious 7 will fall to the runner-up spot with Paul Blart: Mall Cop 2, The Age of Adaline, and Home behind it.

And with that, my predictions for the weekend:

1. Avengers: Age of Ultron

Predicted Gross: $212.7 million

2. Furious 7

Predicted Gross: $9.6 million (representing a drop of 46%)

3. Paul Blart: Mall Cop 2

Predicted Gross: $8.7 million (representing a drop of 41%)

4. The Age of Adaline

Predicted Gross: $8 million (representing a drop of 40%)

5. Home

Predicted Gross: $5.8 million (representing a drop of 29%)

Box Office Results (April 24-26)

As expected, Furious 7 led the box office for the fourth weekend in a row with $17.8 million, a bit higher than my $15.6M estimate. The massive hit has taken in $320 million so far.

Paul Blart: Mall Cop 2 also managed to surpass my prediction in its second weekend with $14.7 million as compared to my $12M projection. The Kevin James sequel won’t reach the heights of the original, but it’s grossed a solid $43 million in ten days of release.

The romantic drama The Age of Adaline had a fairly decent roll out with $13.2 million, right on target with $13.3M prediction. It may hold up OK in subsequent weekends.

The animated Home took fourth with $8 million, outpacing my $6.5M estimate and its total is at $153M. #5 belonged to horror pic Unfriended in weekend two with $6.1 million, just under my $6.9M prediction and it stands at $25 million.

Critically acclaimed British sci-fi import Ex Machina opened sixth with $5.4 million (below my $7.1M projection, but still a pretty impressive start).

Finally, war drama Little Boy tanked in 13th place with just $2.7 million, just ahead of my $2.1M estimate.

And that’s all for now, folks! Until next time…

Box Office Predictions: April 24-26

The final weekend at the box office in 2015 will likely be memorable only as “the weekend before Avengers: Age of Ultron comes out” as that summer season kick off blockbuster may be poised for the largest domestic opening of all time.

As for this weekend, the romance The Age of Adaline with Blake Lively and Harrison Ford comes out. You can read my detailed prediction post on it here:

https://toddmthatcher.com/2015/04/19/the-age-of-adaline-box-office-prediction/

Adaline does have a shot at the top spot, but I’m projecting it will fall a bit short of Furious 7, allowing that enormous hit to have its fourth weekend at #1.

The real wild card this weekend is Ex Machina, a critically acclaimed British science entry starring Domhnall Gleeson and Oscar Isaac. My prediction post on it is here and I’m estimating it’ll land in fourth place:

https://toddmthatcher.com/2015/04/21/ex-machina-box-office-prediction/

Paul Blart: Mall Cop 2 got off to a healthy start last weekend and should lose about half its audience in its sophomore frame. Horror flick Unfriended should drop over 50%, as most pics of its genre in their second weekends do. Home, Dreamworks animated solid performer, should round out the top five.

There’s also Little Boy, a World War II comedic drama with Kevin James. Huh? I don’t expect much out of it as it should fall far outside of the top six:

https://toddmthatcher.com/2015/04/21/little-boy-box-office-prediction/

And with that, my predictions for the weekend:

1. Furious 7

Predicted Gross: $15.6 million (representing a drop of 46%)

2. The Age of Adaline

Predicted Gross: $13.3 million

3. Paul Blart: Mall Cop 2

Predicted Gross: $12 million (representing a drop of 49%)

4. Ex Machina

Predicted Gross: $7.1 million

5. Unfriended

Predicted Gross: $6.9 million (representing a drop of 56%)

6. Home

Predicted Gross: $6.5 million (representing a drop of 39%)

Box Office Results (April 17-19)

In its third weekend, Furious 7 was tops again with $29.1 million, just under my $30.4M estimate. The Universal juggernaut stands at $294 million.

Kevin James surpassed most expectations as his critically drubbed Paul Blart: Mall Cop 2 earned $23.7 million, a bit higher than my $21.4M prediction. The sequel couldn’t match the $31 million accomplished by the original, but it wasn’t expected to and this is a solid result.

Similarly, the low budget horror entry Unfriended had a commendable $15.8 million debut, outpacing my $12.6M projection.

In fourth, Home’s $10.6 million haul came in below my $12.3M estimate and its total is at $142 million. In its second weekend, romantic drama The Longest Ride was fifth with $7 million. My prediction? Exactly that! It’s made $23 million in its ten days of release.

Disney’s nature documentary Monkey Kingdom made just $4.5 million for a weak 8th place showing, not reaching my $5.9M guess. Even further down the chart and outside the top ten, the James Franco/Jonah Hill drama True Story opened on around 800 screens and managed a paltry $1.9 million (under my generous $3.7M prediction). Even worse, Child 44 with Tom Hardy premiered on just over 500 screens. I thought it would eek out a $2.1 million gross, yet it bombed badly with just $621,000 for a 17th place debut.

And that’ll do it for now, friends! Until next time…

Box Office Predictions: April 17-19

Three new films open in wide release with two other rather high-profile entries debuting in more limited release. The trio of newbies going wide are the Kevin James sequel Paul Blart: Mall Cop 2, horror pic Unfriended, and Disney nature documentary Monkey Kingdom. You can review my detailed prediction posts on each of them here:

https://toddmthatcher.com/2015/04/11/paul-blart-mall-cop-2-box-office-prediction/

https://toddmthatcher.com/2015/04/12/unfriended-box-office-prediction/

https://toddmthatcher.com/2015/04/12/monkey-kingdom-box-office-prediction/

Blart would love to replicate the $31 million debut accomplished by its predecessor in 2009. If it manages that, it would definitely challenge the third weekend of juggernaut Furious 7 for the top spot. However, that seems unlikely and James appears poised for the runner-up position.

Unfriended certainly has the potential for a robust opening (many horror flicks over perform), but I have it only posting so-so numbers. Monkey Kingdom will be lucky to break into the top five and my prediction has it not accomplishing that kind of business.

As for holdovers, Furious should three-peat at the top while the four and five spots should be filled by Home and The Longest Ride.

Outside of the top five, the spy thriller Child 44 with Tom Hardy and Gary Oldman rolls out on only about 800 screens while the crime drama True Story with James Franco and Jonah Hill premieres in approximately 550 venues. Due to their low number of screens, their openings should be fairly minor and I didn’t bother to do individual posts about them. I’ll say Child 44 earns $2.1 million while True Story makes $3.7 million.

And with that, my top six predictions for the weekend:

1. Furious 7

Predicted Gross: $30.4 million (representing a drop of 49%)

2. Paul Blart: Mall Cop 2

Predicted Gross: $21.4 million

3. Unfriended

Predicted Gross: $12.6 million

4. Home

Predicted Gross: $12.3 million (representing a drop of 34%)

5. The Longest Ride

Predicted Gross: $7 million (representing a drop of 46%)

6. Monkey Kingdom Predicted Gross: $5.9 million

Box Office Results (April 10-12)

As expected, Furious 7 easily topped the charts in weekend #2 with $59.5 million, just above my $56.5M estimate. The blockbuster has amassed an amazing $251 million in just ten days and is likely to rule the entire month of April at the top spot.

Dreamworks animated Home continued its solid run with $18.5 million in its third weekend, topping my $15.3M projection. Its made $129 million so far.

The Nicholas Sparks adapted romantic drama The Longest Ride had a middling premiere with $13 million, close to my $12.2M prediction. With no star power, it struggled a bit to reach its target audience.

Get Hard was fourth with $8.2 million (compared to my $6.1M prediction). The Will Ferrell/Kevin Hart teaming has earned $70 million at press time. The five spot belonged to Cinderella with $7.1 million, in line with my $7.3M projection and its total stands at $180M.

Elsewhere down the chart, the Helen Mirren/Ryan Reynolds drama Woman in Gold expanded its theater count for a respectable 7th place showing at $5.4 million.

And that’ll do it for now, folks! Until next time…

Box Office Predictions: April 10-12

Only one newcomer is going against the second weekend of Furious 7 as the romantic drama The Longest Ride debuts, based on the Nicholas Sparks bestseller. You can find my detailed prediction post on it right here:

https://toddmthatcher.com/2015/04/04/the-longest-ride-box-office-prediction/

I will readily admit that Ride has the potential to open bigger than my prediction. My estimate comes from the belief it will barely outdo the last Sparks adaptation, The Best of Me, which underwhelmed in its performance last year. Still, it could also serve as shrewd counter programming to Furious 7. As predicted, however, I have it landing in third.

There is no doubt that Furious will easily repeat at #1 after its massive and record setting debut this past weekend (more on that below). It’s sure to suffer a healthy decline in weekend #2, but little else could be expected after opening so big.

I have the animated Home remaining #2, though it could find itself in a close race with Ride. As for the rest of the top five, I have Cinderella remaining in fourth, as it should suffer a smaller decline than Get Hard.

And with that, my top five predictions for the weekend:

1. Furious 7

Predicted Gross: $56.5 million (representing a drop of 61%)

2. Home

Predicted Gross: $15.3 million (representing a drop of 43%)

3. The Longest Ride

Predicted Gross: $12.2 million

4. Cinderella

Predicted Gross: $7.3 million (representing a drop of 37%)

5. Get Hard

Predicted Gross: $6.1 million (representing a drop of 54%)

Box Office Results (April 3-5)

The seventh edition of the Fast and Furious franchise raced into the history books with the heftiest April opening in box office history with an astounding $147.1 million, speeding beyond my $117.4M prediction. That is good for the ninth largest premiere of all time. The series has been on an incredible hot streak lately. Paul Walker’s final screen appearance also may have added a curiosity factor for some.

Dropping to second was Home in weekend #2 with $27 million, a bit below my $29.3M estimate. The Dreamworks animated tale has done well so far with $95 million in the bank.

The critically panned Will Ferrell/Kevin Hart comedy suffered a big drop in its sophomore frame with $13.1 million, under my $15.4M prediction. It’s earned $57 million and is highly unlikely to reach the century mark.

Cinderella was fourth with $10.1 million, on target with my $9.8M projection. The Disney live-action adaptation stands at $167M. Insurgent was fifth as it also grossed $10.1 million (just under my $10.9M prediction). Its three-week total is at $103M and it will surely gross less than its predecessor Divergent. 

That’s all for now, folks! Until next time…

Box Office Predictions: April 3-5

It’s Easter weekend at the box office and Furious 7, the seventh installment of the wildly popular Fast and Furious franchise, looks to set the all-time April opening weekend record and mark the largest debut of 2015 so far. My prediction has it managing both. My detailed prediction post can be read here:

Furious 7 Box Office Prediction

With Furious being the only new player this weekend (any direct competitors smartly got out of the way), that just leaves holdovers. Dreamworks animated Home had a much higher premiere than anyone (especially me) anticipated. It should dip by the low 40s in its sophomore frame.

The Will Ferrell/Kevin Hart comedy Get Hard also experienced a solid opening, but it looks poised for a heftier fall in weekend two. Insurgent and Cinderella should round out the top five.

And with that, my predictions for the holiday weekend:

1. Furious 7

Predicted Gross: $117.4 million

2. Home

Predicted Gross: $29.3 million (representing a drop of 43%)

3. Get Hard

Predicted Gross: $15.4 million (representing a drop of 54%)

4. Insurgent

Predicted Gross: $10.9 million (representing a drop of 49%)

5. Cinderella

Predicted Gross: $9.8 million (representing a drop of 42%)

Box Office Results (March 27-29)

As mentioned, the animated Home surpassed everyone’s expectations with a stealthy $52.1 million debut, rocketing beyond my meager $24.6M projection. Clearly, family audiences were ready for something new and decided there was no place like Home this weekend.

Get Hard had a solid opening with $33.8 million, a bit above my $30.3M prediction. On the flip side, it earned a mediocre B Cinemascore grade and was savaged by critics, so it seems destined to fade pretty quickly.

Last week’s champ Insurgent fell to third with $21.5 million in weekend #2, a bit below my $24M estimate. It is currently lagging behind the pace that its predecessor Divergent accomplished and the two week total stands at $85 million.

Cinderella was fourth with $17 million, under my $19.1M projection. The Disney hit’s total is currently at $149 million.

The critically lauded indie horror pic It Follows opened fifth with a commendable $3.8 million on just 1200 screens, outpacing my $2.7M prediction.

In sixth was Kingsman: The Secret Service at $2.9 million, just under my $3.5M projection. Its total is at $119 million.

And that’s all for now, folks! Until next time…

Box Office Predictions: March 27-29

The last week of March brings two titles to the multiplex that could easily place first and second: the Will Ferrell/Kevin Hart comedy Get Hard and Dreamworks animated flick Home. You can peruse my detailed projections on each of them here:

https://toddmthatcher.com/2015/03/21/get-hard-box-office-prediction/

https://toddmthatcher.com/2015/03/21/home-box-office-prediction/

Get Hard should rule the weekend unless its quite negative reviews give it a softer opening (so to speak) than expected. Home should manage an OK debut for an animated pic.

As for holdovers, Insurgent opened a little lighter than anticipated and it should lose more than half its audience in weekend two, like predecessor Divergent did. Cinderella should place fourth in weekend #3 while nearly two month old Kingsman: The Secret Service may stay at the five spot.

And with that, my projections for the weekend’s top five:

1. Get Hard

Predicted Gross: $30.3 million

2. Home

Predicted Gross: $24.6 million

3. Insurgent

Predicted Gross: $24 million (representing a drop of 54%)

4. Cinderella

Predicted Gross: $19.1 million (representing a drop of 45%)

5. Kingsman: The Secret Service

Predicted Gross: $3.5 million (representing a drop of 25%)

Box Office Results (March 20-22)

As mentioned, YA sequel Insurgent came in a bit lower than expected with $52.2 million, under my generous $62.1M prediction and slightly under what Divergent accomplished a year ago. This is certainly not a huge letdown for the studio, but most prognosticators had this debuting higher than the original.

Cinderella dropped to second in its sophomore frame with $34.9 million, just below my $36.9M projection. The Disney live-action hit has amassed $122 million in ten days.

Liam Neeson’s action dud Run All Night was third in weekend #2 with $5 million, in line with my $5.6M estimate. It’s made just $19 million so far.

Neeson’s Taken director stumbled with The Gunman, Sean Penn’s action thriller which flopped with just $5 million out of the gate, below my $6.8M prediction.

Kingsman: The Secret Service managed to stay in the top five with $4.6 million. I incorrectly didn’t include it in the top five. Its total stands at $114 million.

Finally, faith based drama Do You Believe? bombed with a paltry $3.5 million for sixth place. Many similar themed pictures debuted to bigger than expected results in 2014 and I incorrectly believed this would, estimating a $12.3M opening. Oops.

That’s all for now, folks! Until next time…