Paramount Pictures goes for a little Christmas counter programming with the crime drama The Gambler, a remake of a 1974 James Caan flick. Rupert Wyatt (who did Rise of the Planet of the Apes) directs with Mark Wahlberg headlining. John Goodman, Jessica Lange, and Brie Larson costar. Reviews have been mostly positive with a current ranking of 65% on Rotten Tomatoes.
The majority of holiday pictures out there are not catering directly to an adult audience (Unbroken is a notable exception) and it could allow The Gambler to post a decent debut. Wahlberg is hit or miss at the box office, however and I’m not sure the marketing campaign has been effective enough to bring older moviegoers out in droves.
It may be a wager that doesn’t quite work for the studio. I believe The Gambler could get somewhat lost in the shuffle among the higher profile releases. It could struggle to reach $15 million over the four day extended holiday frame and I’ll estimate that it will not.
The Gambler opening weekend prediction: $9.1 million (Friday to Sunday), $12.2 million (Thursday to Sunday)
For my Into the Woods prediction, click here:
For my Unbroken prediction, click here:
For my prediction on The Interview, click here:
For my prediction on The Imitation Game, click here:
For my Big Eyes prediction, click here: