Box Office Predictions: February 27-March 1

Two new pictures look to open in first and second this weekend at the box office as Will Smith’s con artist tale Focus and horror flick The Lazarus Effect with Olivia Wilde debut. You can peruse my detailed prediction posts on each here:

I expect the Focus opening to not nearly be in line with your typical Will Smith action or science fiction extravaganza, but it should be enough to propel it to #1. Lazarus should see just over double digits, which I’ll predict will allow it the runner-up position.

As for holdovers, Fifty Shades of Grey experienced a massive drop-off in its sophomore weekend (more on that below). Its second to third weekend fall shouldn’t be quite as drastic, though I expect it’ll continue to lose more than half its audience. Kingsman: The Secret Service and SpongeBob should both experience percentage declines in the mid 40s and round out the top five.

And with that, my top five predictions for the coming weekend:

1. Focus

Predicted Gross: $21.3 million

2. The Lazarus Effect

Predicted Gross: $11.6 million

3. Fifty Shades of Grey

Predicted Gross: $10.4 million (representing a drop of 53%)

4. Kingsman: The Secret Service

Predicted Gross: $9.8 million (representing a drop of 46%)

5. The SpongeBob SquarePants Movie: Sponge Out of Water

Predicted Gross: $9.3 million (representing a drop of 44%)

Box Office Results (February 20-22)

Everyone expected Fifty Shades of Grey to experience a precipitous decline in weekend #2, but 74% is a lot. The picture stayed #1, however, with $22.2 million – below my estimate of $29.2M. The erotic tale has grossed $129.1M so far.

Kingsman: The Secret Service earned $18.3 million in its second weekend and I predicted… $18.3M! Gold star! The comic book adaptation has made $67M and looks to top the century club.

SpongeBob was third in its third frame with $16.5 million, right in line with my $16.8M projection and its total stands at $126.2M.

Of the three newbies over the weekend, the Kevin Costner sports drama fared the best, as I predicted. It made $11 million, just outshining my $9.7M prediction. With a reported budget of only $17M, this was a solid result.

Teen comedy The DUFF, another low budget offering at just $12 million, also did commendable business with $10.8 million, above my $7.9M estimate.

Oscar nominee American Sniper earned $10 million (right under my $11.1M projection) and the gargantuan total for it is at $320M.

Finally, raunchy comedy sequel Hot Tub Time Machine 2 tanked with a tepid $5.9 million, not matching my $8.3M prediction. While the original is a cult hit, audiences clearly weren’t clamoring for a follow-up and highly negative reviews didn’t assist.

That’s all for now, folks!

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