Relativity Media is hoping moviegoers are ready for some horror flick action as The Lazarus Effect debuts Friday. The supernatural pic features Olivia Wilde and Evan Peters from American Horror Story in its cast.
Lazarus is likely to be pretty much review proof, as most horror genre material is. Still it’s tough to see this really breaking through. The TV spots are decent, but not terribly effective and there seems to be a lack of buzz being generated.
This could really tank and open in the same range as Dark Skies from two years ago in late February. It managed just $8 million out of the gate. I think Lazarus will reach double digits, though not by a lot.
The Lazarus Effect opening weekend prediction: $11.6 million
For my prediction on Focus, click here: