Box Office Predictions: February 20-22

Three new titles attempt to take on the lovers of Fifty Shades of Grey and fighters of Kingsman: The Secret Service at the box office this weekend. They are the Kevin Costner sports drama McFarland, USA, raunchy comedy sequel Hot Tub Time Machine 2, and teen comedy The DUFF. You can read my individual prediction posts on each here:

I don’t expect any of the trio to make much headway among audiences and have them debuting at spots 5-7. While Fifty Shades debuted to fabulous results, it is bound to suffer a huge fall in its sophomore frame. The shrewd Valentine’s Day weekend release and rabid fan base of its source material means many filmgoers rushed to see it right away. Even with the anticipated large drop I foresee, it should still remain on top.

Kingsman: The Secret Service also debuted to impressive results over the holiday weekend. It seems destined to lose around half its audience in weekend two. The SpongeBob Movie and American Sniper should stay third and fourth.

And with that, a top seven predictions for the weekend:

1. Fifty Shades of Grey

Predicted Gross: $29.2 million (representing a drop of 65%)

2. Kingsman: The Secret Service

Predicted Gross: $18.3 million (representing a drop of 49%)

3. The SpongeBob Movie: Sponge Out of Water

Predicted Gross: $16.8 million (representing a drop of 46%)

4. American Sniper

Predicted Gross: $11.1 million (representing a drop of 33%)

5. McFarland, USA

Predicted Gross: $9.7 million

6. Hot Tub Time Machine 2

Predicted Gross: $8.3 million

7. The DUFF

Predicted Gross: $7.9 million

Box Office Results (February 13-15)

Fifty Shades of Grey burst onto the box office scene with the highest February opening of all time, surpassing 2004’s The Passion of the Christ. The phenomenon made $85.1 million over the Friday to Sunday portion of the weekend, blasting past my $63.1M estimate. It earned $93 million when factoring in Monday’s gross when President’s Day allowed many adults the day off.

Kingsman: The Secret Service brought in the fellas as Fifty brought in the ladies to the tune of $36.2 million, ahead of my $30.6M projection. The comic book based critical hit stands at $41.7 million for the four day weekend.

Last weekend’s champ SpongeBob dropped to third with a strong $31.4 million, besting my $25.7M prediction. The Nickelodeon toon’s total stands at $103.1 million.

American Sniper took fourth with $16.4 million, in line with my $15.3M estimate. Its astonishing cume is at $306 million. Finally, sci fi dud Jupiter Ascending was fifth in its second frame with $9.2 million, a bit ahead of my $7.5 million. It has made just $33 million at press time.

That’ll do it for now, friends! Until next time…




Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s