Blogger’s Update (10/18): And it’s a big one… by lowering my projection of Killers from $38.7 million to $32.7 million, that puts Eras at #1 for the second weekend in a row.
Martin Scorsese and Leonardo DiCaprio’s sixth collaboration faces off against Taylor Swift’s second cinematic touring weekend as Oscar hopeful Killers of the Flower Moon blossoms on Friday. It could shape up to be a close battle for the top spot. You can peruse my detailed prediction post on Killers here:
With rave reviews and awards buzz, Moon could fill multiplexes up with adult moviegoers who turned Oppenheimer into a smash hit over the summer. While it won’t reach as high, I believe a low 30s premiere is certainly doable.
Whether that puts it in first is a huge question mark. That’s because the sophomore frame of Taylor Swift: The Eras Tour is tricky to figure out. The concert doc didn’t reach the lofty expectations that kept rising prior to its start (more on that below). Yet it still scored a massive debut that set every record possible for its genre. The deal that Ms. Swift cut with theaters is a unique one, to say the least. Eras is not playing on Mondays, Tuesdays, or Wednesdays. That could certainly increase the demand during the second weekend. However, it probably goes without saying that its gross is likely to be front loaded due to her fans rushing out to see it (a whole bunch of its business came from presales). I’ll be honest. I’m at a loss for how far it dips coming up. I will speculate high 60s to possibly low 70s and that would put it just behind my Killers estimate.
Holdover sequels of the horror and family variety should fill the 3-5 slots as The Exorcist: Believer, PAW Patrol: The Mighty Movie, and Saw X look to post decent holds in the 30s-low 40s range.
Here’s how I see it shaking out:
1. Taylor Swift: The Eras Tour
Predicted Gross: $35.6 million
2. Killers of the Flower Moon
Predicted Gross: $32.7 million
3. The Exorcist: Believer
Predicted Gross: $6.9 million
4. PAW Patrol: The Mighty Movie
Predicted Gross: $4.7 million
5. Saw X
Predicted Gross: $4.1 million
Box Office Results (October 13-15)
It isn’t often that Taylor Swift doesn’t reach the levels of financial success that are anticipated, but it might have been a case of expectations being too sky high. The Eras Tour was projected to top the all-time October weekend record held by Joker at $96 million. I had it doing so with room to spare at $139.6 million. It wasn’t to be as it achieved the second largest debut at $92.8 million. By the way, that triples the previous best concert doc start held by Hannah Montana and Miley Cyrus: Best of Both Worlds Concert Tour. In other words, it’s still a rather remarkable performance.
The Exorcist: Believer dropped to second with an understandable $10.9 million, a bit above my $9.7 million take. The direct sequel to the 1973 classic sits at $44 million after ten days as it hopes for meager declines as we approach Halloween.
PAW Patrol: The Mighty Movie was third with $6.8 million (on pace with my $6.6 million forecast) for $49 million after three weeks.
Saw X reaped the benefit of horror fans looking for a scare. Dropping just 28%, Jigsaw and company took in $5.6 million compared to my $4.1 million prediction. Total is $41 million thus far.
The Creator rounded out the top five at $4.3 million (I said $3.5 million) for a three-week tally of just $32 million.
And that does it for now, folks! Until next time…
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