August 9-11 Box Office Predictions

Blogger’s Note (08/07): My Scary Stories prediction has risen from $10.7 million to $14.3 million

After several weeks of one giant blockbuster hopeful debuting and having the weekend to itself, a quintet of mid tier titles open in this second weekend of August. We have the kid friendly Dora and the Lost City of Gold based on the Nickelodeon series, PG-13 horror flick Scary Stories to Tell in the Dark, Melissa McCarthy/Tiffany Haddish crime thriller The Kitchen, dog tale The Art of Racing in the Rain, and wrongful imprisonment drama Brian Banks all out. You can peruse my detailed prediction posts on all of them here:

Some weekends, it’s fairly easy to project the order of the top five. This isn’t one of them. A couple of things seem highly likely. After a decent start that was still on the bottom end of expectations, Hobbs & Shaw should manage to repeat in first place. I will say a drop of over 50% is where I see it landing in the sophomore frame.

Dora and the Lost City of Gold seems poised to have to biggest premiere of the five newbies. However, my high teens projection puts it in third behind The Lion King.

I have Scary Stories to Tell in the Dark, The Kitchen, and The Art of Racing in the Rain all in the high single digits to low double digits range and all behind the third weekend of Once Upon a Time in Hollywood.

As for Brian Banks, its lack of promotion and lowly 1500 theater count means my $2.3 million prediction means it shouldn’t even compete for the top five.

So on this weekend of multiple new releases, my top seven take:

1. Hobbs & Shaw

Predicted Gross: $27.5 million

2. The Lion King

Predicted Gross: $20.2 million

3. Dora and the Lost City of Gold

Predicted Gross: $19.7 million

4. Scary Stories to Tell in the Dark

Predicted Gross: $14.3 million

5. Once Upon a Time in Hollywood

Predicted Gross: $11.3 million

6. The Kitchen

Predicted Gross: $8.3 million

7. The Art of Racing in the Rain

Predicted Gross: $7.8 million

Box Office Results (August 24)

Fast and Furious spin-off Hobbs & Shaw cruised over holdover competition as anticipated, but it couldn’t match the starting earnings of the last several traditional franchise entries. It took in $60 million, under my take of $72.6 million.

The Lion King was second after two weeks of dominance with $38.5 million, right on pace with my $38.7 million projection. The massive total stands at $431 million.

Once Upon a Time in Hollywood was third in weekend #2 with $20 million, in line with my $20.7 million prediction. The two week haul is $78 million.

SpiderMan: Far From Home took fourth with $7.9 million (I said $7.1 million) for $360 million overall.

Toy Story 4 rounded out the top five with $7.3 million (I was slightly lower with $6.6 million) for a take of $410 million.

And that does it for now, folks! Until next time…

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