Arriving two decades after its predecessor on May 1st is the fashion dramedy The Devil Wears Prada 2. It will bank on riding a nostalgic wave and large female audience. David Frankel is back in the director’s seat with returning stars Meryl Streep, Anne Hathaway, Emily Blunt, and Stanley Tucci alongside series newbies Justin Theroux and Kenneth Branagh (and a number of cameos).
In the summer of 2006, the first Prada was a solid counter programing performer. Opening to $27.5 million, it legged out impressively to a $124 million domestic haul. Most importantly, it has stuck around in the cultural zeitgeist over the past 20 years.
This truly appears to be an example where the sequel will outdo the original. Marketing has been heavy and the dawn of May indicates supreme confidence from 20th Century Studios. For Streep, it should blow away her best ever debut held by Mamma Mia! ($27.6 million) with the OG Devil right behind it. I believe this could come close to tripling what part one achieved (not adjusted for inflation) during its launch.
The Devil Wears Prada 2 opening weekend prediction: $77.4 million
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