A quartet of new titles enter the pre-Thanksgiving frame marketplace with prequel The Hunger Games: The Ballad of Songbirds & Snakes expected to lead the way and DreamWorks Animation’s threequel Trolls Band Together in the runner-up spot. We also have Eli Roth’s slasher flick Thanksgiving and Taika Waititi’s sports dramedy Next Goal Wins out. You can peruse my detailed prediction posts on them here:
All four Hunger Games titles (released from 2012-15) debuted to over $100 million, but that streak is sure to end with Songbirds. It may only fly to around $50 million and I’ve got it achieving just a smidge under that.
Barring a significant Hunger underperformance, Trolls should settle for #2 in the mid 20s as it hopes to leg out impressively in future holiday weekends.
The Marvels experienced a historically low start for an MCU offering (more on that below). With a weak B Cinemascore grade, it could be headed for a catastrophic fall in the mid 60s or more in its sophomore frame (similar to The Flash this summer). That’s not the comparison it wanted and it likely means a third place showing.
I’ll say Thanksgiving carves up a little over $10 million and that would put it in fourth. The news is bleaker for the frequently delayed Next Goal Wins as it failed to generate awards buzz on the fest circuit and seems to have little heat attached to it. I’m putting it in sixth behind Five Nights at Freddy’s in weekend #4.
Here’s how I see it shaking out:
1. The Hunger Games: The Ballad of Songbirds & Snakes
Predicted Gross: $48.3 million
2. Trolls Band Together
Predicted Gross: $26.7 million
3. The Marvels
Predicted Gross: $15.6 million
4. Thanksgiving
Predicted Gross: $11.4 million
5. Five Nights at Freddy’s
Predicted Gross: $4.5 million
6. Next Goal Wins
Predicted Gross: $3.8 million
Box Office Results (November 10-12)
It was indeed the worst of times for the Marvel Cinematic Universe as The Marvels had the lowest debut of all 33 franchise entries dating back to the summer of 2008. Captain Marvel and team made off with a mere $46.1 million, right on pace with my $46.3 million (my projection kept dwindling in the week leading up to its premiere). That’s the worst MCU kickoff by a pretty wide margin as the previous record was held by 2008’s The Incredible Hulk at $55 million. A series that once seemed indestructible is no longer as comic book movies have had a tough 2023 in multiplexes. As mentioned, the B Cinemascore indicates crowds aren’t digging the product.
Five Nights at Freddy’s, after two weeks atop the charts, was second with $8.9 million (a bit ahead of my $7.4 million take). The three-week tally is up to $127 million.
Taylor Swift: The Eras Tour was third with $6 million as took a heftier drop (over 50%) that I figured in its fifth weekend. The record setting concert pic total is $172 million.
In a surprising development, Priscilla was fourth in its sophomore go-round. The biopic increased its theater count and fell only 5% to $4.7 million for $12 million overall. I incorrectly had it outside the top five.
Killers of the Flower Moon was fifth with $4.5 million in weekend four. My guess? $4.5 million for $59 million in the bank.
The Holdovers expanded to nearly 800 screens and the Oscar hopeful made $3.2 million for sixth (I said $3 million).
Finally, faith-based musical Journey to Bethlehem got off to a rougher journey than I forecasted. It was seventh with $2.4 million and I thought it would double that figure with $4.8 million.
And that does it for now, folks! Until next time…
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