Following a weekend in which two high profile pictures opened far under what their respective studios hoped for, a pair of comedies debut wide attempting to find an audience. They are Jennifer Lawrence’s raunchy comedy No Hard Feelings and Wes Anderson’s Asteroid City. You can peruse my detailed prediction posts on them here:
Feelings marks Lawrence’s first headlining role in theaters since Red Sparrow over five years ago. This isn’t a genre she’s known for and comedies in general struggle to break out these days in multiplexes. It could be lucky to top $10 million and that should put it in fourth position for a soft start.
Asteroid City performed impressively in its limited NY/LA six theater engagement. Branching out to middle America is another ballgame and my estimate puts it in sixth.
As for the #1 spot… well, it gets interesting. Before The Flash premiered, the assumption was it would have two weeks to itself atop the charts. However, the Ezra Miller led DCEU adventure opened way below expectations (more on that below). With a weak B Cinemascore grade, a drop in the mid 60s could occur. If Spider-Man: Across the Spider-Verse sees a small decline in the 30% range, Spidey may return to the top spot over his superhero competitor. I’m guessing that will be the case.
The Flash wasn’t the only bomb as Pixar’s Elemental, for all intents and purposes, had the weakest wide release in the studio’s near 30 year history. It had an A Cinemascore grade so it may only dip in the mid to high 40s for third place.
I have Transformers: Rise of the Beasts falling around 55-60% in its third frame for fifth place with The Little Mermaid right behind Asteroid City in seventh.
Here’s how I see it playing out:
1. Spider-Man: Across the Spider-Verse
Predicted Gross: $18.9 million
2. The Flash
Predicted Gross: $17.5 million
3. Elemental
Predicted Gross: $16.8 million
4. No Hard Feelings
Predicted Gross: $11.7 million
5. Transformers: Rise of the Beasts
Predicted Gross: $9.3 million
6. Asteroid City
Predicted Gross: $7.6 million
7. The Little Mermaid
Predicted Gross: $7 million
Box Office Results (June 16-18)
You can read a whole slew of think pieces as to why The Flash failed so badly in its debut. I had it making $83.2 million. It… um… didn’t. The DCEU title earned an unthinkable $55 million marking a sizable disappointment for Warner Bros. Here’s a figure I can’t stop thinking about. Twelve summers ago, notorious dud Green Lantern rolled out with $53 million. Adjusted for inflation, that’s better than The Flash. Ouch.
If it weren’t for the paragraph above, there would likely be more think pieces about Elemental not connecting with audiences. The Pixar animated feature was second with just $29.6 million. I was on target with a $30.6 million prediction. On the heels of Lightyear flopping last summer, this is two under performers in a row for the Disney property.
Spider-Man: Across the Spider-Verse was third with $27 million, in range with my $27.6 million call. The three-week tally is $279 million and, per above, I see it leaping to first yet again.
Transformers: Rise of the Beasts tumbled 66% in weekend #2 with $20.6 million (I said $21.8 million). The ten-day take is $101 million.
The Little Mermaid rounded out the top five with $11 million, falling below my $13.8 million forecast. The Disney live-action remake has made $253 million thus far in its four weeks.
Finally, horror spoof The Blackening couldn’t translate positive reviews to brisk business. It was sixth with $6 million compared to my $7.7 million projection.
And that does it for now, folks! Until next time…
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