September 23-25 Box Office Predictions

Olivia Wilde’s psychological thriller Don’t Worry Darling with Florence Pugh and Harry Styles will test the “all publicity is good publicity” theory when it opens this weekend. We also have the re-release of James Cameron’s 2009 phenomenon Avatar ahead of the December debut of sequel Avatar: The Way of Water. You can peruse my detailed prediction posts on both here:

Don’t Worry Darling Box Office Prediction

Avatar Box Office Prediction

Darling, with my projected high teens start, should manage a first place showing. Yet it may need to worry a little about the sophomore hold of The Woman King (more on its opening below). I still think the former should edge the latter fairly easily.

Avatar is a little tricky to project (the reported 1800 screen count is lower than I would’ve thought). $10 million could be a reach and my estimate is in higher single digits. Either way, it’s looking at 3rd place.

As for the rest of the top 5, it should be filled with horror holdovers Barbarian and Pearl. 

Here’s how I see it:

1. Don’t Worry Darling

Predicted Gross: $18.9 million

2. The Woman King

Predicted Gross: $12.4 million

3. Avatar

Predicted Gross: $8.5 million

4. Barbarian

Predicted Gross: $4.9 million

5. Pearl

Predicted Gross: $1.9 million

Box Office Results (September 16-18)

Viola Davis and company were crowned box office champions as The Woman King made $19 million. That’s better than my $14.7 million prediction as the historical action tale opened on the north end of its anticipated range. There’s better news still as it’s only the second 2022 release to nab an A+ Cinemascore grade (the other is Top Gun: Maverick). That should mean minimal drops in coming weekends and I only have it falling about 15% in weekend #2.

Barbarian held up well in its follow-up frame (especially for a horror pic) with $6.5 million (I was lower at $5 million). The critically heralded scary movie has made $21 million in ten days.

The fright fest competition may have hurt Pearl, which opened in third with $3.1 million (in line with my $3.4 million take). That’s more than a million under what its spring predecessor did out of the gate.

Audiences weren’t into solving the mystery of See How They Run as the Saoirse Ronan/Sam Rockwell caper posted a fourth place debut with $3 million (I was close with $3.2 million).

Finally, Bullet Train rounded out the top five with $2.5 million. This is on track with my $2.3 million estimate and the total is $96 million.

And that does it for now, folks! Until next time…

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