Blogger’s Update (06/23): On the eve of its premiere, I am revising my Elvis prediction from $42.6M to $35.6M. That still gives it the #1 slot over Top Gun: Maverick… barely.
Warner Bros is betting that Elvis will get moviegoers all shook up when it hits theaters on June 24th. The extravagant musical comes from Baz Luhrmann, maker of Moulin Rouge! and 2013’s The Great Gatsby. Austin Butler, in a performance garnering some awards chatter, plays The King with Tom Hanks as The Colonel. Costars include Helen Thomson, Richard Roxburgh, Olivia DeJonge, Luke Bracey, Natasha Bassett, Kelvin Harrison Jr., and Kodi Smit-McPhee.
While Butler’s work has been lauded across the board, reviews for the film are a bit more mixed. It received a warm welcome at the Cannes Film Festival and it could certainly be an audience pleaser. The Rotten Tomatoes score stands at 77%.
The studio would love for Elvis to approach the earnings of Bohemian Rhapsody from 2018 (and maybe win some of the same Oscars). The Freddie Mercury biopic took in $51 million for its start with an overall domestic haul of $216 million. Coincidentally that’s the same figure that Gatsby made for Luhrmann’s personal best. WB is hoping for a better beginning than 2019’s Rocketman, the Elton John tale which debuted with $25 million (with a $96 million eventual tally).
Obviously Elvis Presley is one of music’s biggest sensations ever and that could propel this to a premiere on pace with Rhapsody. Older moviegoers have recently proven they’re willing to venture out thanks to Top Gun: Maverick.
I’m tempted to project this hits $45-50 million, but I’ll hedge a bit and say it fall a little shy of that.
Elvis opening weekend prediction: $35.6 million
For my The Black Phone prediction, click here: