Blogger’s Update (06/23): On the eve of its premiere, I am revising my Elvis prediction from $42.6M to $35.6M. That still gives it the #1 slot over Top Gun: Maverick… barely.
Warner Bros is betting that Elvis will get moviegoers all shook up when it hits theaters on June 24th. The extravagant musical comes from Baz Luhrmann, maker of Moulin Rouge! and 2013’s The Great Gatsby. Austin Butler, in a performance garnering some awards chatter, plays The King with Tom Hanks as The Colonel. Costars include Helen Thomson, Richard Roxburgh, Olivia DeJonge, Luke Bracey, Natasha Bassett, Kelvin Harrison Jr., and Kodi Smit-McPhee.
While Butler’s work has been lauded across the board, reviews for the film are a bit more mixed. It received a warm welcome at the Cannes Film Festival and it could certainly be an audience pleaser. The Rotten Tomatoes score stands at 77%.
The studio would love for Elvis to approach the earnings of Bohemian Rhapsody from 2018 (and maybe win some of the same Oscars). The Freddie Mercury biopic took in $51 million for its start with an overall domestic haul of $216 million. Coincidentally that’s the same figure that Gatsby made for Luhrmann’s personal best. WB is hoping for a better beginning than 2019’s Rocketman, the Elton John tale which debuted with $25 million (with a $96 million eventual tally).
Obviously Elvis Presley is one of music’s biggest sensations ever and that could propel this to a premiere on pace with Rhapsody. Older moviegoers have recently proven they’re willing to venture out thanks to Top Gun: Maverick.
I’m tempted to project this hits $45-50 million, but I’ll hedge a bit and say it fall a little shy of that.
Elvis opening weekend prediction: $35.6 million
For my The Black Phone prediction, click here:
The Black Phone Box Office Prediction
Will Elvis be in the building when the Oscars air next year? The eagerly anticipated Baz Luhrmann biopic has debuted at Cannes prior to its June 24th stateside bow. The splashy musical casts Austin Butler as The King with Tom Hanks (in some apparently memorable makeup) as Colonel Parker. Costars include Helen Thomson, Richard Roxburgh, Kodi Smit-McPhee, Olivia DeJonge, and Kelvin Harrison, Jr.
Luhrmann’s movies can attract wildly divergent opinions. Elvis is currently at 88% on Rotten Tomatoes. Yet it’s worth noting that the negative reviews are quite negative and the positive ones point out plenty of flaws. It’s not often you’ll read this, but Hanks’s work is drawing mixed buzz. He’ll need some coattail action to be a factor in Supporting Actor.
On the flip side, Luhrmann’s pictures also generate Academy mentions. His last four have done so. 1996’s Romeo + Juliet was nominated for Art Direction. 2001’s Moulin Rouge! was his most acclaimed title with 8 nods including Picture (though not Director). It was victorious in Art Direction and Costume Design. His less regarded 2008 follow-up Australia received a Costume Design nod while 2013’s The Great Gatsby landed wins for Costume Design and Production Design.
We are talking about Elvis so you have to assume Costume Design is easily in play. So are Production Design, Makeup and Hairstyling, and Sound. And, yes, Best Picture is a possibility. Whether or not it hits at the box office could move the needle one way or the other on the big race. If he couldn’t do so for Rouge!, I doubt Luhrmann gets his first behind the camera recognition.
One consistent thread in most of the reaction thus far compliments the performance of Butler. He is absolutely in the mix for Best Actor. Butler’s best hope is to follow in the footsteps of Rami Malek, who took home the gold stature for 2018’s Bohemian Rhapsody as rock legend Freddie Mercury. Or he could end up like Taron Egerton, who surprisingly was left off the final five in 2019 as Elton John in Rocketman.
Bottom line: despite some grumbling, Elvis has at least established itself as a mover and shaker for the awards season. My Oscar Prediction posts will continue…