Box Office Predictions: Weekend of December 3-5

While the COVID era has altered the release patterns of movies in significant ways, the first weekend of December is not that unique from what we’ve seen in pre pandemic times. It will be a quieter frame filled with the holiday leftovers and no newbies out in wide release. That could mean the top five will stay the same with one probable exception.

Disney has made a habit out of releasing their animated titles over the Thanksgiving frame and that resulted in Encanto topping the holiday charts. Looking at previous Mouse Factory premieres over the past several years, Coco dropped 46% in its second frame in 2017 while Moana fell 50% the year prior. I will basically split the difference with Encanto and that means a low teens gross.

That should be enough to keep it #1 over Ghostbusters: Afterlife, which may lose about half its audience in weekend #3. House of Gucci, after a solid start, might see a drop in the mid 40s and that should easily keep it in third. Eternals looks to hold the four spot.

The only change could be Clifford the Big Red Dog going back in the top five. While I have it experiencing a decline of over 50%, I suspect Resident Evil: Welcome to Raccoon City (after a disappointing debut) could plummet in the mid 60s and that would remove it from the high five.

Here’s how I see it going down:

1. Encanto

Predicted Gross: $14.1 million

2. Ghostbusters: Afterlife

Predicted Gross: $12 million

3. House of Gucci

Predicted Gross: $7.8 million

4. Eternals

Predicted Gross: $4 million

5. Clifford the Big Red Dog

Predicted Gross: $2.4 million

Box Office Results (November 26-28)

It wasn’t the bountiful harvest of Thanksgivings past, but audiences managed to turn up for two newcomers while mostly ignoring a third.

Encanto took in $27.2 million over the traditional Friday to Sunday portion of the weekend and $40.5 million since its Wednesday start. That didn’t reach my projections of $31.2 million and $46.5 million, respectively. The debut is only about half of what previous Disney animated features like the aforementioned Moana and Coco achieved. Yet it’s still the best animated opening in COVID times.

Ghostbusters: Afterlife held up well in second with $24.2 million, a bit shy of my $27 million prediction. The two-week total is $87 million as it looks to hit $100 million in the coming days.

Adult crowds finally turned up for something and they went gaga for House of Gucci. The Ridley Scott pic fashioned a third place showing with $14.2 million from Friday to Sunday and $22 million since Wednesday. That tops my estimates of $12.3 million and $19.8 million.

Eternals was fourth with $7.9 million. My guess? $7.9 million! The MCU adventure stands at $150 million.

The reboot Resident Evil: Welcome to Raccoon City was badgered at the box office with just $5.3 million for the weekend and $8.8 million for the five-day. That falls well under my takes of $7.7 million and $11.7 million.

Holdovers outside the top five also couldn’t match my projections. Clifford the Big Red Dog was sixth at $5 million (I said $6.9 million). Total is $43 million. Will Smith’s Oscar hopeful King Richard is a bonafide disappointment theatrically. I thought it might have a meager decline in its sophomore outing, but it earned $3.2 million for seventh place. I said $4.8 million and the ten-day tally is a mere $11 million.

And that does it for now, folks! Until next time…

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: