August 20-22 Box Office Predictions

Blogger’s Note (08/18): I am revising my PAW Patrol: The Movie estimate up from $7.9M to $10.8M.

The dog days of summer continues with four new offerings in the marketplace and they could all fall short of the second weekend of Free Guy with Ryan Reynolds. Speaking of dogs, we have PAW Patrol: The Movie as well as three more adult oriented offerings: Hugh Jackman’s sci-fi thriller Reminiscence, action flick The Protege with Michael Keaton, Maggie Q, and Samuel L. Jackson and horror pic The Night House. You can peruse my detailed prediction posts on them here:

Reminiscence Box Office Prediction

The Protege Box Office Prediction

PAW Patrol: The Movie Box Office Prediction

The Night House Box Office Prediction

I don’t have any of the features from the fresh quartet (not a sequel in the bunch!) topping $10 million. That means Free Guy, after a better than anticipated bow, should manage to remain #1 in its sophomore outing. I’m assuming it will dip in the low to mid 50s like Jungle Cruise did a couple of weeks back.

As for those newcomers, the one I’m most conflicted about is PAW Patrol: The Movie. It certainly has a built-in fan base of youngsters who may drag their parents to see it. Rather unexpectedly, it’s generating quite decent reviews. However, my hunch is that some families may wait for it to be on the small screen and I’m projecting third place.

That’s behind Reminiscence which could approach double digits. Jackman’s latest is also available on HBO Max. It will be competing for eyeballs with The Protege, which I have pegged for mid single digits (if anything, I think it could go lower). In fact, it could be in a battle for fifth with Jungle Cruise in its fourth weekend.

The Night House comes at the tale end of a season packed with horror titles and I believe it’s bound to get lost in the shuffle. My meager $3.1 million estimate leaves it well outside the top five.

And with that, my take on the weekend ahead:

1. Free Guy

Predicted Gross: $13.9 million

2. PAW Patrol: The Movie

Predicted Gross: $10.8 million

3. Reminiscence

Predicted Gross: $6.8 million

4. Jungle Cruise

Predicted Gross: $5.9 million

5. The Protege

Predicted Gross: $4.7 million

Box Office Results (August 13-15)

Friday the 13th wasn’t so unlucky for Ryan Reynolds and Free Guy. The Fox (and therefore Disney) property opened on the higher end of forecasts with $28.3 million, topping my $21.3 million estimate. With an A Cinemascore grade, audiences liked what they saw and it sounds as if a sequel will happen. The near $30 million start might have been called slightly disappointing in different times. All things considered, it’s rather strong.

Horror sequel (I’ve been saying that a lot lately) Don’t Breathe 2 debuted with $10.6 million, just under my $11.2 million take. That’s miles away from the $26 million that the 2016 predecessor took in, but generally in line with most predictions. At a cost of just $15 million, it should turn a nice profit for Sony Pictures.

Jungle Cruise was third in its third weekend with $9.1 million – right on pace with my $8.9 million estimate. The Disney adventure is at $82 million with $100 million in its sights.

The Aretha Franklin biopic Respect with Jennifer Hudson also hit its anticipated mark in fourth with $8.8 million. That’s a tad ahead of my $8.5 million call. Reviews were only so-so though its lead could be on her way to a Best Actress nomination.

And, finally, the bad news for The Suicide Squad continued. Following a disastrous opening, the reboot/sequel plunged an equally disturbing 71% to fifth with $7.4 million. I was more optimistic at $10.1 million. The ten-day tally is a lowly $42 million.

And that does it for now, folks! Until next time…

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