Blogger’s Note (08/18): I am revising my PAW Patrol: The Movie estimate up from $7.9M to $10.8M.
Will young pups across North America be begging their guardian masters for the opportunity to see PAW Patrol: The Movie next weekend? That’s what Paramount is hoping for as the Canadian based Nickelodeon series hits the big screen. The animated show has been on tube since 2013 and the voice regulars (Kingsley Marshall, Keegan Hedley, Shayle Simons, Lilly Bartlam, and Ron Pardo) are heard here. We also have some famous to sorta famous faces lending their vocal talents. They include Iain Armitage, Marsai Martin, Yara Shahidi, Kim Kardashian, Randall Park, Dax Shepard, Tyler Perry, and Jimmy Kimmel. Cal Brunker (maker of Escape from Planet Earth and The Nut Job 2: Nutty by Nature) directs.
So will the intended crowd be down with PP? Clearly the TV show has a following. However, it certainly skews younger than most animated titles so the kiddie pool is limited. This will also be premiering simultaneously on Paramount+. While it may not have the reach of the streaming big daddies, it could still siphon away some viewers. Perhaps most importantly, mid to late August is a tricky time for this genre as children are heading back to school.
Family entertainment offerings like Space Jam: A New Legacy and Jungle Cruise have slightly exceeded expectations lately. It’s fair to say they didn’t face some of the hurdles PAW does. A slightly better comp might be The Boss Baby: Family Business, which recently debuted with just over $17 million. I’d be surprised if PAW matched it. It might be lucky to earn half of that and that’s what I’m thinking.
PAW Patrol: The Movie opening weekend prediction: $10.8 million
For my Reminiscence prediction, click here:
For my The Protege prediction, click here:
For my The Night House prediction, click here: