The Boss Baby: Family Business looks to pacify little ones and their parents over the Independence Day weekend. The DreamWorks animated sequel follows up on the March 2017 pic which greatly over performed with its target audience. Alec Baldwin is back voicing the title character alongside James Marsden, Amy Sedaris, Ariana Greenblatt, Eva Longoria, Jimmy Kimmel, Lisa Kudrow, and Jeff Goldblum. Tom McGrath resumes directorial duties.
In the spring of 2017, The Boss Baby was projected to earn around $30 million for its start. However, it blew past those estimates with $50.2 million in its opening frame and eventually took in $175 million domestically. Several factors are likely to complicate that kind of debut for part II.
For one, some of the little viewers who flocked to see it are four years older now. COVID-19 is still somewhat limiting potential. This was originally slated for March before its pandemic related delay. Family Business is also hitting streamer Peacock on the same day and some may simply choose to hold their Baby viewing from the comfort of home. That said, Peacock is not anywhere in the spectator realm of the big boys like Netflix, Amazon, or HBO Max as of yet.
Estimates have this reaching approximately $20 million over the holiday. I’ll give it a slight Baby bump considering its predecessor easily managed to top forecasts.
The Boss Baby: Family Business opening weekend prediction: $21.7 million (Friday to Monday estimate)
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