Disney’s Cruella will try to scare up some box office business over the Memorial Day weekend after being delayed from its original December 2020 release date. The pic casts Emma Stone in the title role of the villainess as seen in the studio’s 1961 animated feature One Hundred and One Dalmatians and in the form of Glenn Close for two live-action flicks in the late 90s and early 00s. Craig Gillespie directs with a supporting cast including Emma Thompson, Joel Fry, Paul Walter Hauser, Emily Beecham, Kirby Howell-Baptiste, and Mark Strong.
With a massive reported price tag of $200 million, Cruella hits theaters and Disney Plus premium on the same day. Home viewers will need to shell out $30 for couch watching, similar to Raya and the Last Dragon and the upcoming Jungle Cruise and Black Widow. It’s worth noting that Raya opened to $8.5 million in March under this platform. However, the holiday weekend and the fact that theaters are increasing capacity have set an understandably higher bar for Cruella.
Disney has had major success with their recent live-action remakes of animated classics, from The Lion King to Aladdin to The Jungle Book and Beauty and the Beast and more. Even the lower earners, like Dumbo, started out in the mid 40s. Obviously the dynamic has changed under COVID times. Some families may realize it’s more economical to pay the $30 compared to the cost of hauling the entire brood to the multiplex.
Early word of mouth is quite positive and that should help. I could easily foresee a low to mid 20s rollout for Ms. Stone, her likely to be Oscar nominated costumes, and company.
Cruella opening weekend prediction: $23.7 million (Friday to Monday estimate)
For my A Quiet Place Part II prediction, click here: