Sony Pictures is praying that horror fans turn out next weekend for The Unholy, a supernatural fright fest that will test the genre’s waters in these COVID-19 times. The film marks the directorial debut of screenwriter Evan Spiliotopoulos and it comes under the banner of Sam Raimi’s Ghost House Pictures. Jeffrey Dean Morgan leads a cast that includes Kate Aselton, William Sadler, and Cary Elwes.
In addition to competition from limited capacity seating in many venues, the attention of many moviegoers is likely to be focused on Godzilla vs. Kong (which is looking to achieve the largest post pandemic opening yet). Sony has been fairly lax in promoting this with a trailer out just earlier this month.
That said, horror fans often cause these exercises to outpace expectations and that’s certainly possible here. However, my hunch is that a $3-4 million start is where this lands.
The Unholy opening weekend prediction: $3.4 million
For my Godzilla vs. Kong prediction, click here:
https://toddmthatcher.com/2021/03/24/godzilla-vs-kong-box-office-prediction/
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