Mack & Rita Box Office Prediction

Diane Keaton headlines the comedy Mack & Rita as the Gravitas Venture title hopes to bring in a female crowd in these late summer box office dog days. Out August 12th, costar Elizabeth Lail is magically transformed into her older self who is played by the legendary Oscar winner. Katie Aselton, who appeared in Keaton’s 2018 hit Book Club, directs and the supporting cast includes Taylour Paige, Simon Rex, Loretta Devine, and Wendie Malick.

The studio would love a Book Club size gross. It delivered just shy of $70 million and a sequel is coming in May 2023. That appears highly unlikely as Rita seems to be flying well under the radar. I have yet to see a theater count and that could alter my projection. I suspect this will be lucky to earn what Keaton’s 2019 dud Poms accomplished which was $5.4 million out of the gate. This may earn about half of that figure.

Mack & Rita opening weekend prediction: $2.6 million

For my Bodies Bodies Bodies prediction, click here:

Bodies Bodies Bodies Box Office Prediction

For my Fall prediction, click here:

Fall Box Office Prediction

The Unholy Box Office Prediction

Sony Pictures is praying that horror fans turn out next weekend for The Unholy, a supernatural fright fest that will test the genre’s waters in these COVID-19 times. The film marks the directorial debut of screenwriter Evan Spiliotopoulos and it comes under the banner of Sam Raimi’s Ghost House Pictures. Jeffrey Dean Morgan leads a cast that includes Kate Aselton, William Sadler, and Cary Elwes.

In addition to competition from limited capacity seating in many venues, the attention of many moviegoers is likely to be focused on Godzilla vs. Kong (which is looking to achieve the largest post pandemic opening yet). Sony has been fairly lax in promoting this with a trailer out just earlier this month.

That said, horror fans often cause these exercises to outpace expectations and that’s certainly possible here. However, my hunch is that a $3-4 million start is where this lands.

The Unholy opening weekend prediction: $3.4 million

For my Godzilla vs. Kong prediction, click here:

https://toddmthatcher.com/2021/03/24/godzilla-vs-kong-box-office-prediction/