Tag: The Unholy

Separation Box Office Prediction

Open Road Films hopes to reunite horror fans with theaters by way of Separation on April 30. William Brent Bell, maker of The Devil Inside, The Boy and its sequel Brahms: The Boy II, directs with a cast featuring Rupert Friend, Mamie Gummer, Madeline Brewer, and Brian Cox.

Luckily for prognosticators, there is a recent comp with The Unholy. It opened over Easter weekend with $3.2 million. Somewhat surprisingly, despite poor reviews and a mediocre C+ Cinemascore grade, that horror flick has experienced meager declines in subsequent weekends.

Separation doesn’t seem to have much buzz going for it either, but it should debut with a bit less than its genre counterpart. I’ll put it just over $2 million.

Separation opening weekend prediction: $2.3 million

The Unholy Box Office Prediction

Sony Pictures is praying that horror fans turn out next weekend for The Unholy, a supernatural fright fest that will test the genre’s waters in these COVID-19 times. The film marks the directorial debut of screenwriter Evan Spiliotopoulos and it comes under the banner of Sam Raimi’s Ghost House Pictures. Jeffrey Dean Morgan leads a cast that includes Kate Aselton, William Sadler, and Cary Elwes.

In addition to competition from limited capacity seating in many venues, the attention of many moviegoers is likely to be focused on Godzilla vs. Kong (which is looking to achieve the largest post pandemic opening yet). Sony has been fairly lax in promoting this with a trailer out just earlier this month.

That said, horror fans often cause these exercises to outpace expectations and that’s certainly possible here. However, my hunch is that a $3-4 million start is where this lands.

The Unholy opening weekend prediction: $3.4 million

For my Godzilla vs. Kong prediction, click here:

https://toddmthatcher.com/2021/03/24/godzilla-vs-kong-box-office-prediction/