A totally different kind of COVID test arrives in theaters March 5 with the release of Disney’s Raya and the Last Dragon. It’s the latest traditionally animated feature from the Mouse Factory and it hits multiplexes and Disney+ on the same day. The fantasy adventure is co-directed by Don Hall (who made Big Hero 6 for the studio) and Carlos Lopez Estrada (maker of the decidedly non Disney pic Blindspotting). The predominately Asian-American voice cast includes Kelly Marie Tran, Awkwafina, Gemma Chan, Daniel Dae Kim, Sandra Oh, Benedict Wong, and Alan Tudyk.
Raya marks the highest profile release of 2021 thus far on the big screen. The question is whether family audiences will mostly opt to shell out thirty bucks to watch it on the tube. All things considered – that’s probably less money than a night out for a clan of four to view it. And the Disney+ model is already familiar to subscribers with recent products such as Mulan and Soul.
In these uncertain pandemic days, it is difficult to find any real comps for opening weekend estimates. The Croods: A New Age debuted over Thanksgiving weekend and took in a better than anticipated $14 million over the five-day frame with nearly $10 million of it from the traditional Friday to Sunday portion. Yet that’s not exactly a reliable comp as Croods was a sequel to a well known property out during a holiday period. Still… this is Disney…
As I’ve said repeatedly with any box office guesstimates for nearly a year, we are in unpredictable territory. However, I’ll say Raya makes between $9-$13 million and I’ll go a bit on the higher end of that range.
Raya and the Last Dragon opening weekend prediction: $12.3 million
For my Chaos Walking prediction, click here: