In a year filled with superhero tales, Brightburn adds a horror element when it opens over Memorial Day weekend. The low budget pic is a Gunn family affair with James (director of the Guardians of the Galaxy franchise) producing with a screenplay from his brothers Mark and Brian. David Yarovesky directs. The nifty trailer suggests a Superman style origin tale if Clark Kent turned out to be a homicidal maniac. Elizabeth Banks, David Denman, Jackson A. Dunn, Matt Jones, and Meredith Hagner star.
As mentioned, Brightburn comes with a tiny price tag estimated at $7 million. Therefore it should have no trouble turning a tidy profit. That said, a gross in the teens or above could be wishful thinking for Sony Pictures. The marketing campaign hasn’t been near as robust as other titles featuring superheroes (good or evil) and the film isn’t based on known source material.
I’ll say the forecasts of high single digits to low double digits for its four-day holiday premiere is where this lands.
Brightburn opening weekend prediction: $9.7 million
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