The second of four live-action renderings of Disney animated features in 2019, Aladdin is wishing for bountiful box office returns over Memorial Day weekend. Directed by Guy Ritchie, the musical fantasy adventure casts Will Smith as the genie in a role made iconic in 1992 by Robin Williams. In the title role is Mena Massoud with Naomi Scott as Princess Jasmine. Costars include Marwan Kenzari, Nasim Pedrad, and Billy Magnussen.
Reaction to the teaser was mixed at best. The full trailer was better received. The film follows this spring’s Dumbo, which was a bit of a disappointment with a $45 million opening gross. The Lion King will follow later this summer with Maleficent: Mistress of Evil in the year’s fourth quarter.
While there’s little doubt Aladdin will rule the holiday frame, it’s got a wide range of possibilities. The Mouse Factory’s largest start for one of its reimaginings was 2017’s Beauty and the Beast, which roared to $174 million. Don’t expect anywhere near that kind of number. Some forecasts are putting this in the $100 million four-day ballpark, but I have serious doubts about that.
I could actually see this performing similarly to Mr. Smith’s other Memorial Day opener – 2012’s MIB 3, which earned $69 million. For a Disney comp, there’s 2015’s Cinderella with its $67 million haul. Given that there’s an extra day involved, I’ll bump Aladdin up slightly.
Aladdin opening weekend prediction: $74.8 million (Friday to Monday estimate)
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