STX Entertainment is hoping an older female audience will turn out next weekend to cheer on Poms. The comedy is headlined by Diane Keaton as a recent retirement community resident who starts a cheerleading squad. Costars include Jacki Weaver, Pam Grier, Rhea Perlman, Celia Watson, Alisha Boe, and Bruce McGill. Zara Hayes directs.
The film is hopeful to become a counter programming option amidst lots of expensive summer blockbusters. However, competition for a female audience is there as The Hustle opens against it and Long Shot will be in its second weekend. By skewing a bit older with its target audience, Poms is looking to tap into Book Club money.
That movie opened last May to $13.5 million on roughly the same number of screens that this is. It legged out nicely to $68 million. I don’t have Poms jumping that high and I’m forecasting high single digits to low double digits as it hopes for small drops in the weekends ahead.
Poms opening weekend prediction: $8.7 million
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