STX Entertainment is hoping an older female audience will turn out next weekend to cheer on Poms. The comedy is headlined by Diane Keaton as a recent retirement community resident who starts a cheerleading squad. Costars include Jacki Weaver, Pam Grier, Rhea Perlman, Celia Watson, Alisha Boe, and Bruce McGill. Zara Hayes directs.
The film is hopeful to become a counter programming option amidst lots of expensive summer blockbusters. However, competition for a female audience is there as TheHustle opens against it and LongShot will be in its second weekend. By skewing a bit older with its target audience, Poms is looking to tap into BookClub money.
That movie opened last May to $13.5 million on roughly the same number of screens that this is. It legged out nicely to $68 million. I don’t have Poms jumping that high and I’m forecasting high single digits to low double digits as it hopes for small drops in the weekends ahead.
Poms opening weekend prediction: $8.7 million
For my PokemonDetectivePikachu prediction, click here:
Taraji P. Henson and Sam Rockwell headline true life drama TheBestofEnemies, out this Friday. Set in 1971, the film casts Henson as a civil rights activist tasked with co-chairing a community meeting with Rockwell’s KKK leader. Robin Bissell directs with a supporting cast including Babou Ceesay, Anne Heche, Wes Bentley, and Bruce McGill.
Enemies hopes to bring in a similar audience that caused GreenBook to nearly make $90 million domestically. However, this doesn’t have Oscar buzz and while its two leads are certainly highly respected, neither can open a movie.
Considering that, I see $10 million as too high a bar for this. Mid single digits is more likely.
TheBestofEnemies opening weekend prediction: $5.9 million
When it comes to actors who have perfected the art of the scowl, Ice Cube is among the best. Whereas Will Ferrell and Gene Hackman are great cinematic yellers, Mr. Cube has displayed his knack for good scowling in numerous pictures – most notably the Jump Street franchise. He gets to scowl a lot at costar Kevin Hart in Ride Along.
Cube plays James, the hardened Atlanta detective. Hart is Ben, a wannabe cop currently pulling duty as a high school security guard. Ben is dating James’s girlfriend and he wants her brother’s blessing before he pops the question. James doesn’t believe he deserves her. He decides to kill two birds with one stone when he offers to take Ben on a ride along to prove he can’t hack it in the law enforcement world or in his family.
What follows is a series of very familiar buddy cop scenarios that are directed and written with little energy and zero originality. We have Bruce McGill as the police captain who likes to yell. The main villain is a mysterious arms dealer named Omar who’s played a paycheck cashing Laurence Fishburne. There’s the double crossing cops who are actually in cahoots with the villain. And, obviously, the central female character is going to be put in danger at some point.
Much of these by-the-numbers development that permeate the picture could be forgiven if it had enough genuinely humorous moments. There aren’t many at all. Kevin Hart is a ball of energy, but it doesn’t usually equate to laughs. Then there’s Cube. He’s proven on several occasions that he’s a solid actor whether in drama or comedy. And yet Cube is just left scowling for most of Ride Along‘s running time. With the material he has to work with here, the scowling is justified.