Blogger’s Note (03/19/19): The upgrade has happened from $48.8 million to $56.8 million
Next weekend we will find out if lightning strikes again for director Jordan Peele with the release of Us. The horror pic is Peele’s eagerly awaited sophomore effort and follow-up to his 2017 debut Get Out. That film rode a cultural wave of excitement and critical raves that resulted in a Best Picture nomination and an Oscar for Peele for his original screenplay.
Perhaps not since M. Night Shyamalan’s Unbreakable (his feature after The Sixth Sense) have we seen a movie that can sold mostly on “from the director of…”. Us centers on a family being terrorized by a brood that appears to be different versions of themselves. The cast includes Lupita Nyong’o, Winston Duke, Elisabeth Moss, and Tim Heidecker.
Any fears of a sophomore slump were eliminated this past weekend when Us screened at South by Southwest. Reviews are strong with 100% currently on Rotten Tomatoes. Get Out exceeded opening weekend projections two years ago when it made $33 million for its start and legged out considerably to $176 million.
Us doesn’t have the benefit of unknown expectations. Peele’s name and some seriously effective trailers have prognosticators thinking this will exceed the first weekend of Get Out. Whether it experiences the smallish declines from weekend to weekend is a better question as Us should be more front-loaded with its earnings.
I’ll say mid to high 40s is where this lands with $50 million certainly being a possibility.
Us opening weekend prediction: $56.8 million