Blogger’s Note (03/19/19): The upgrade has happened from $48.8 million to $56.8 million
Next weekend we will find out if lightning strikes again for director Jordan Peele with the release of Us. The horror pic is Peele’s eagerly awaited sophomore effort and follow-up to his 2017 debut GetOut. That film rode a cultural wave of excitement and critical raves that resulted in a Best Picture nomination and an Oscar for Peele for his original screenplay.
Perhaps not since M. Night Shyamalan’s Unbreakable (his feature after TheSixthSense) have we seen a movie that can sold mostly on “from the director of…”. Us centers on a family being terrorized by a brood that appears to be different versions of themselves. The cast includes Lupita Nyong’o, Winston Duke, Elisabeth Moss, and Tim Heidecker.
Any fears of a sophomore slump were eliminated this past weekend when Us screened at South by Southwest. Reviews are strong with 100% currently on Rotten Tomatoes. GetOut exceeded opening weekend projections two years ago when it made $33 million for its start and legged out considerably to $176 million.
Us doesn’t have the benefit of unknown expectations. Peele’s name and some seriously effective trailers have prognosticators thinking this will exceed the first weekend of GetOut. Whether it experiences the smallish declines from weekend to weekend is a better question as Us should be more front-loaded with its earnings.
I’ll say mid to high 40s is where this lands with $50 million certainly being a possibility.
The South by Southwest festival is in full swing this weekend and the most eagerly awaited film premiere has occurred. That would be Us, Jordan Peele’s follow-up to 2017’s GetOut. The horror thriller is out domestically on March 22.
Early reviews are quite encouraging as it currently stands at 100% on Rotten Tomatoes. Could this follow in the footsteps of Peele’s debut effort? As you may recall, GetOut premiered at the Sundance Film Festival in January 2017 to red-hot buzz. It would end up grossing $176 million stateside and garnering four Oscar nods, including Best Picture. Peele won the gold statue for Original Screenplay.
Initial consensus for Us suggests it’s scarier than GetOut, though some reviews don’t quite put it at the level of Peele’s first pic. I’ll say that if Us can resonate with audiences in a manner similar to Out, it could find itself in the Oscar conversation (especially Original Screenplay). And it might be worth keeping an eye on Lupita Nyong’o in lead actress as an outside possibility.