The ensemble drama Life Itself opens next weekend and it likely faces an uphill battle for eyeballs. Dan Fogelman, best known as creator of NBC’s hit series “This Is Us”, directs. The cast includes Oscar Isaac, Olivia Wilde, Mandy Patinkin, Olivia Cooke, Annette Bening, Antonio Banderas, and Samuel L. Jackson.

Life premiered at the Toronto Film Festival last week to poor reviews and word of mouth. It stands at just 20% on Rotten Tomatoes and the marketing campaign has been lackluster.

Add all that up and this is looking like a major flop that could struggle to hit $5 million.

Life Itself opening weekend prediction: $3.8 million

For my The House with a Clock in Its Walls prediction, click here:

https://toddmthatcher.com/2018/09/11/the-house-with-a-clock-in-its-walls-box-office-prediction/

For my Fahrenheit 11/9 prediction, click here:

https://toddmthatcher.com/2018/09/15/fahrenheit-11-9-box-office-prediction/