Paramount is hoping to bring in an older female audience next Friday with the release of Book Club. The comedy casts the quartet of Diane Keaton, Jane Fonda, Candice Bergen, and Mary Steenburgen as members of a reading group who become influenced by their latest selection, Fifty Shades of Grey. The pic marks the directorial debut of Bill Holderman and costars include Andy Garcia, Don Johnson, Richard Dreyfuss, Craig T. Nelson, and Alicia Silverstone.
As mentioned, this Club hopes to capitalize on an often underserved market. Yet there is at least one other title appealing to females as Life of the Party will be in its sophomore frame and possibly still in lower double digits.
I’ll estimate this manages high single digits to low double digits itself out of the gate as it’ll likely hope for smallish declines in subsequent frames.
Book Club opening weekend prediction: $10.3 million
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For my Show Dogs prediction, click here:
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