Global Road Entertainment is hoping family audiences turn out for next weekend’s Show Dogs. The live-action comedy exists in a world where humans and canines communicate verbally. That means the voice-over cast includes Ludacris, Jordin Sparks, RuPaul, Gabriel Iglesias, Shaquille O’Neal, Stanley Tucci, and Alan Cumming alongside real cast members Will Arnett and Natasha Lyonne. The pic is directed by Raja Gosnell, who has experience with pup flicks including Scooby-Doo and Beverly Hills Chihuahua (as well as the first two Smurfs entries).
Show Dogs doesn’t exactly seem to be generating much heat, but there isn’t much out there for kids who won’t be allowed to see Deadpool 2 (which opens against it). Family pics can always outdo projections, but I’ll say this falls a under double digits for its premiere. That would put it far from best in show and towards the bottom end of the top 5 for its weekend.
Show Dogs opening weekend prediction: $7.9 million
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