Lionsgate is hoping that a wave of 90s nostalgia will propel Power Rangers to powerful grosses when it debuts next weekend. The reported $105 million product is a reboot of the popular kids cartoon that spawned two (not very well-regarded) pics in the mid 1990s.
Franchise creator Haim Saban produces this venture with Dean Israelite directing. A cast of relative unknowns (Dacre Montgomery, Naomi Scott, RJ Cyler, Becky G, Ludi Lin) play our young title characters. More familiar faces including Bryan Cranston, Elizabeth Banks, and the voice of Bill Hader are among the supporting cast.
Rangers is banking on capturing the same audience that responded well to the Teenage Mutant Ninja Turtles refresh recently. Its 2014 return spawned a much more than expected $65 million opening. Last year’s sequel, Out of the Shadows, didn’t measure up with a $35 million premiere.
My instinct is that Power Rangers could certainly over perform, but it will likely reach the mid 30s that Shadows accomplished. I believe those initial Turtles numbers could be unreachable. The earlier Rangers flicks weren’t huge successes. In 1995, Mighty Morphin Power Rangers made $13 million out of the gate with an eventual $38M overall tally. Its spin-off two years later, Turbo: A Power Rangers Movie, was an outright flop with only $8 million total domestically.
Bottom line: I believe the nostalgia factor will come into play and should be enough to make this is a solid second behind the sophomore weekend of Beauty and the Beast.
Power Rangers opening weekend prediction: $33.8 million
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