Illumination Entertainment has become a force in the animated world with huge hits including the Despicable Me franchise, spin-off Minions, and this summer’s The Secret Life of Pets.
They’re back at it again looking for a Christmas cash in with 3D animated musical Sing. The $75 million production should have no trouble bringing in kids and their parents over the holiday season. Singing animals is usually a decent formula for a blockbuster and this should be a strong #2 to the second weekend of Rogue One. There’s plenty of recognizable faces behind their characters including Matthew McConaughey, Reese Witherspoon, Scarlett Johansson, Seth MacFarlane, John C. Reilly, Taron Egerton, and Nick Kroll.
I’ll predict Sing takes in high 40s during the long holiday weekend while reaching mid 60s when you include its Wednesday debut.
Sing opening weekend prediction: $55.3 million (Friday to Monday), $74.1 million (Wednesday to Monday)
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