Audiences looking for laughs over the holidays have an option with Why Him?, the latest comedy from John Hamburg, director of Along Came Polly and I Love You, Man. The pic casts James Franco as an eccentric tech billionaire who doesn’t meet the approval of his fiancée’s pop Bryan Cranston. Zoey Deutch, Megan Mullaly, Griffin Gluck, and Keegan-Michael Key costar.
Him opens on Friday the 23rd, unlike three other big releases that debut on Wednesday, so my estimate is a simple four-day here. This could benefit from being the only new comedy out on a packed Christmas weekend (Office Christmas Party will be in its third weekend).
That said, reviews have been rather weak as it stands at 42% on Rotten Tomatoes. Last year, Daddy’s Home cleaned up on the festive weekend with nearly $40 million out of the gate. Yet that one had the more bankable Will Ferrell and Mark Wahlberg. Why Him? might be lucky to do a bit over a third of that for its start.
Why Him? opening weekend prediction: $13.2 million (Friday to Monday)
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