Some familiar faces populate the action comedy Keeping Up with the Joneses, out next Friday. In fact, one of those faces is Zach Galifianakis, who just appeared in Masterminds, which performed poorly. Joneses and Masterminds have this in common: both were delayed by their studios, which usually isn’t a good sign.
This one costars Isla Fisher, Jon Hamm, and Gadot in a tale of a bored suburban couple whose lives are spiced up when a couple of secret agents move next door. Greg Mottola, director of Superbad and Adventureland, is behind the camera.
Keeping Up was originally scheduled to come out in April before its push back. Even with the talent involved, I’m not so sure the marketing campaign has been strong enough (or the trailers quite funny enough) to cause it to break out. There’s not much direct competition in the comedy genre, but there are a host of other pics clamoring for the attention of adult audiences.
This should hover right around low double digits. It should do better than the $6.5 million premiere of Galifianakis’s aforementioned early October effort Masterminds. Unfortunately, that’s not saying a whole lot for this late October release.
Keeping Up with the Joneses opening weekend prediction: $10.1 million
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