Well, whaddya know??
On this Christmas morning, it turns out my present to you on the blog is something I didn’t get to think I’d write this week: a box office prediction for The Interview.
At this point, everyone movie blogger and critic has written about the debacle that involved hacking and North Korea and Sony Pictures and the controversial decision to not release the Seth Rogen/James Franco comedy in theaters. I wrote my own post when it looked like the picture may not see the light of day and if you missed it, you can find it here:
And now – Sony has reversed course, to an extent. The Interview, in which Rogen and Franco play entertainment journalists sent on a mission to take out North Korean leader Kim Jong Un, will premiere today in 331 independently owned theaters across the nation. The big movie chains are still not screening it. It is also debuting on numerous digital formats, including YouTube, Google Play, and Xbox which may divert some curious eyes from the theaters and to their laptops.
So what does that mean as far as its box office prospects? Well, that’s a tricky proposition but I’ll try my best. First, 331 screens isn’t many considering the average wannabe blockbuster comes to at least 2000 and often 3000 plus venues. In other words, think low. On the other hand, its per screen average should outdo the other holiday newbies that are rolling out.
With all the hype surrounding the movie (even with its less than stellar reviews – 5o% on Rotten Tomatoes), it should manage to bring out viewers who may not have even intended on watching it right away in the first place. Whether they do so at a theater they might not be used to going to or at home is a mystery that won’t be resolved until the numbers are released early next week. I’ll predict its limited release yields an average of over $10,000 per screen for an impressive haul.
The Interview opening weekend prediction: $3.1 million (Friday to Sunday), $4.4 million (Thursday to Sunday)
For my Unbroken prediction, click here:
For my Into the Woods prediction, click here:
For my prediction on The Gambler, click here:
For my Big Eyes prediction, click here:
For my prediction on The Imitation Game, click here: