In a result that surprised yours truly, Ron Burgundy and company couldn’t dislodge Gandalf and company from the top spot at the box office in this crowded pre-holiday weekend.
The Hobbit: The Desolation of Smaug remained #1 for the second week in a row with an estimated $31.4 million – exactly on target with my $31.5M projection. Peter Jackson’s middle chapter in the franchise has earned $127.5M in its ten days of release.
This left Anchorman 2: The Legend Continues in the two spot and well below my projected opening. The sequel to the 2004 original made $26.7 million over the Friday to Sunday frame and $40 million since its Wednesday debut. I had it earning $41.9M and $61.2M, respectively, over those time periods. While the opening is decent, this is clearly below my overzealous expectations. Furthermore, audiences seem a bit disappointed with what they’re seeing as they awarded it a B Cinemascore grade, which is rather low.
There was a virtual tie for the #3 spot as Disney’s Frozen took in $19.1 million. I incorrectly had it left out of the top five. Oops. The animated pic has earned $191.5M since its November premiere. David O. Russell’s American Hustle also made $19.1 million, just under my $20.5M projection. This is a solid debut for the critically lauded comedy/drama and its per-screen average was almost identical to that of the Anchorman sequel.
Coming in fifth but well below my estimate was Saving Mr. Banks with Emma Thompson and Tom Hanks. It started out of the gate rather slowly with $9.3 million, way under my $17.1M projection. Banks will count on very low drop-offs over the next few weekends and the chances of that are good with its A Cinemascore grade.
Finally, the animated 3D tale Walking with Dinosaurs was a huge disappointment with an 8th place opening at $7.3 million. I predicted it would earn $18.9M. Oops again. Family audiences are still choosing Frozen over this new offering.
Today on the blog – you’ll see the movie marketplace getting even more crowded as I’ll post predictions for all five features opening Christmas Day: The Wolf of Wall Street, Grudge Match, The Secret Life of Walter Mitty, 47 Ronin, and the Justin Bieber doc Believe. Stay tuned!
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