Hitting theaters two weeks after F9 sprinted to the best opening weekend for films released post COVID, Black Widow looks to make that record short-lived. Originally slated for May 2020 before its pandemic delays, the 24th saga in the Marvel Cinematic Universe is a stand-alone showcase for Scarlett Johansson’s Avengers character. Cate Shortland directs with a supporting cast including Florence Pugh, David Harbour, O-T Fagbenie, William Hurt, Ray Winstone, and Rachel Weisz.
Widow, sporting a budget of at least $200 million, marks the longest delay between MCU pics that we have seen in over a decade. This is the creme de la creme of franchises where 11 of the past 18 titles have made over $100 million (or much more) in their debuts.
As has been the case with all pictures in this uncertain era, there are challenges Widow faces that could prevent that. For starters, its studio made the choice to simultaneously make this available for Disney Plus streaming. $30 will allow you to view it from the comfort of your couch (a cheaper proposition if buying for the whole family). Widow also doesn’t have the benefit of falling between two gargantuan Avengers features. That certainly helped 2019’s Captain Marvel which soared to $153 million for its start.
While the MCU is generally review proof, the positive reaction from critics won’t hurt. The Rotten Tomatoes rating is at 85%. And Johansson’s character (while not in the stratosphere of Iron Man or Captain America) is a familiar presence from The Avengers, its sequels, and more.
I can’t help but wonder if the Mouse Factory regrets making the Disney Plus decision. This will be a test to see how many fans will choose the home option. That said, I do believe Widow will top the $70 million that F9 reached. While $100 million may be out of range, a gross of $75-$85 million seems doable and that’s where I’m landing. My projection puts this just under what Doctor Strange (2016) and Thor: The Dark World (2013) achieved.
Black Widow opening weekend prediction: $83.3 million
The sequel heavy summer movie season thus far will become even more so over this holiday weekend with the release of The Boss Baby: Family Business and The Forever Purge. Will either manage to topple the record setting F9 from its #1 perch? You can peruse my detailed prediction posts on both follow-ups right here:
The short answer is probably not. F9 (as discussed below) expectedly generated the biggest opening weekend since 2019’s Star Wars: The Rise of Skywalker. Previous Fast franchise entries have dropped in the 60% range in their sophomore outings. I would anticipate the same here (especially since F9‘s B+ Cinemascore grade indicates audiences didn’t like quite it as much as previous pics). The four-day holiday could soften its drop a little, but I doubt by much.
I look for Boss Baby to debut in the low 20s over the long frame and that should easily mean the runner-up spot. The Forever Purge is a little tricky. This franchise has shown a commendable durability and the fifth flick could surprise. Yet my mid teens projection gives it a third place showing.
Holdovers A Quiet Place Part II and Peter Rabbit 2: The Runaway should fill out the remainder of the top five for an all sequel chart over this Independence Day. And with that, my estimates for Friday-Monday:
1. F9
Predicted Gross: $30.1 million
2. The Boss Baby: Family Business
Predicted Gross: $21.7 million
3. The Forever Purge
Predicted Gross: $16.1 million
4. A Quiet Place Part II
Predicted Gross: $5.5 million
5. Peter Rabbit 2: The Runaway
Predicted Gross: $4.6 million
Box Office Results (June 25-27)
F9 garnered the sixth highest debut of the nine Fast flicks with $70 million, racing slightly beyond my $64.8 million estimate. That might have been a bit of a disappointment under normal circumstances, but it is music to the ears of theater owners. As mentioned, the action fest rose to starting heights that haven’t been seen since the Christmas season of 2019.
A Quiet Place Part II stayed put in second with $6.1 million (I said $6.2 million) as its impressive tally reached $136 million. It easily stands as the biggest grosser thus far during the pandemic, though F9 and the forthcoming Black Widow could certainly challenge that.
Hitman’s Bodyguard’s Wife dropped to third in its sophomore frame with $4.8 million, a bit below my $5.6 million projection for a ten-dally total of $25 million.
Peter Rabbit 2: The Runaway was fourth with $4.7 million compared to my $4.1 million prediction. The kiddie sequel has taken in $28 million over three weeks.
Cruella rounded out the top five with $3.8 million (I went with $3.3 million) as the Disney live-action tale is up to $71 million.
It is officially summertime 2021 and that brings my annual seasonal three-part series where I take a look back at the top ten pics, flops, and other notable selections from 30, 20, and 10 years ago. That means I’ll begin with 1991 at a time where Arnold Schwarzenegger said hasta la vista to all competitors.
Let’s count down from #10 to numero Ah-nuld along with other entries worthy of discussion (both good and bad).
10. Doc Hollywood
Domestic Gross: $54 million
Michael J. Fox had a midsize hit with this fish out of water comedy about an uppity surgeon stuck in the rural south. It marks the star’s last solid performer that he headlined.
9. Boyz n the Hood
Domestic Gross: $57 million
John Singleton had one of cinema’s most memorable directorial debuts with this coming-of-age drama set in South Central. He would become the youngest filmmaker ever to be nominated at the Oscars and the critically hailed pic kickstarted the careers of Cuba Gooding Jr. and Ice Cube.
8. One Hundred and One Dalmatians
Domestic Gross: $60 million
Disney re-released their 1961 classic three decades after its release and picked up a cool $60 million for it. Later in 1991, the studio would begin another renaissance with Beauty and the Beast becoming the first animated film to nab a Best Picture nomination. Five years later, Glenn Close would headline the live-action version and another reboot, Cruella with Emma Stone, is currently in the top five.
7. What About Bob?
Domestic Gross: $63 million
Bill Murray had one of his signature roles as the multi-phobic patient tormenting shrink Richard Dreyfuss on his vacation. Apparently this comedy was a bit dramatic behind the scenes with the two leads having an actual antagonistic relationship.
6. Hot Shots!
Domestic Gross: $69 million
Spoofs were a hot commodity in the early 90s following the success of 1988’s The Naked Gun. Jim Abrahams, one of that film’s writers, created this sendup of Top Gun and many others that starred Charlie Sheen. A sequel would follow two years later.
5. Backdraft
Domestic Gross: $77 million
Ron Howard directed this firefighting drama that heated up the box office with Kurt Russell, William Baldwin, Robert De Niro, and a creepy Donald Sutherland as a pyromaniac. There was even a sequel released in 2019 with Baldwin and Sutherland that went direct to streaming and that I frankly forgot existed.
4. The Naked Gun 2 1/2: The Smell of Fear
Domestic Gross: $86 million
The spoofing love continued as Leslie Nielsen reprised his role as doofus detective Frank Drebin in this sequel to the 1988 classic. It couldn’t hold up the original, but it was better than part 3 which followed in 1994. And, needless to say, this was a simpler time for costar O.J. Simpson.
3. City Slickers
Domestic Gross: $124 million
As New Yorkers learning life lessons on a cattle drive, Billy Crystal, Daniel Stern, and Bruno Kirby starred in the comedy smash of the summer and costar Jack Palance even ended up with a Best Supporting Actor victory. A less regarded follow-up would come in 1994.
2. Robin Hood: Prince of Thieves
Domestic Gross: $165 million
While his accent was spotty at best, Kevin Costner parlayed his Oscar success from the previous year’s Dances with Wolves into this blockbuster about the robbing from the rich and giving to the poor hero. The highlight was Alan Rickman’s sublime work as the Sheriff of Nottingham while critics mostly turned up their noses.
1. Terminator 2: Judgment Day
Domestic Gross: $204 million
Arnold Schwarzenegger’s android went from being the bad guy in the 1984 original to the good robot in James Cameron’s sequel that gave us eye popping and revolutionary special effects and a dynamite Linda Hamilton returning as a buffed up Sarah Connor. There’s been four more entries in the franchise and none have matched the potency of this one.
Now let’s turn the focus to some other notable releases:
Thelma & Louise
Domestic Gross: $45 million
Susan Sarandon and Geena Davis both scored lead actress Academy nods for Ridley Scott’s now iconic tale of feminism and revenge with an unforgettable ending. This also marked audiences falling in love with a then unknown actor by the name of Brad Pitt.
Point Break
Domestic Gross: $43 million
Patrick Swayze starred in the previous summer’s high earner with Ghost. This surfing action pic from director Kathryn Bigelow paired the actor with Keanu Reeves and has amassed a deserved cult following. An unnecessary remake wiped out in 2015.
Dead Again
Domestic Gross: $38 million
Kenneth Branagh’s sophomore effort after the acclaim of his Shakespearian Henry V was this Hitchcock homage costarring his then wife Emma Thompson, Andy Garcia, and Robin Williams. As tributes to the Master of Suspense go, this is one of the best.
Soapdish
Domestic Gross: $38 million
Sally Field, Kevin Kline, Robert Downey, Jr., and Whoopi Goldberg are part of the ensemble in this comedy set in the world of the afternoon melodramas that populate the airwaves. Not a big hit at the time, its reception has since grown.
Jungle Fever
Domestic Gross: $32 million
Spike Lee’s tale of an interracial couple played by Wesley Snipes and Annabella Sciorra received critical kudos. The two most memorable performances come from Samuel L. Jackson as a crack addict and Halle Berry (in her feature debut) as his girlfriend.
Madonna: Truth or Dare
Domestic Gross: $15 million
As she often is, Madonna was ahead of the cultural curve with this documentary set during her 1990 Blond Ambition Tour. This was reality programming before it exploded.
Barton Fink
Domestic Gross: $6 million
The Coen Brothers pitch black comedy was the darling of the Cannes Film Festival, winning Picture, Director, and Actor for John Turturro. It would land three Academy nominations including Michael Lerner in Supporting Actor.
Now it’s time for the pictures that either didn’t land with audiences or critics (or both):
The Rocketeer
Domestic Gross: $46 million
Disney was hoping for a new franchise with this comic book based property. Yet the period adventure underwhelmed at the box office. This was a different era for the genre before the MCU changed everything. Director Joe Johnston, coincidentally, would go on to make Captain America: The First Avenger 20 years later.
Dying Young
Domestic Gross: $33 million
This seems hard to believe now, but Premiere magazine predicted this romance would be the largest grossing feature of the summer. Not so much. However, Julia Roberts was just coming off her smash breakthrough Pretty Woman. This didn’t land with audiences in the same way.
Only the Lonely
Domestic Gross: $25 million
Chris Columbus was basking in the box office bonanza that was Home Alone. This rom com with John Candy and Ally Sheedy that followed six months later didn’t cause many filmgoers to leave their homes.
Mobsters
Domestic Gross: $20 million
1990 was gave us lots of mobster fare such as GoodFellas, The Godfather Part III, and Miller’s Crossing. Crowds and critics didn’t take to the Christian Slater and Patrick Dempsey versions of Lucky Luciano and Meyer Lansky, respectively.
Hudson Hawk
Domestic Gross: $17 million
Bruce Willis’s vanity project is considered one of the gargantuan flops in history. Grossing only about a fourth of its $65 million budget, it was awarded the Golden Raspberry for Worst Picture of the year.
V.I. Warshawski
Domestic Gross: $11 million
Based on a series of successful novels, audiences didn’t take to Kathleen Turner in the title role for this detective action comedy. It made less than half its budget.
Delirious
Domestic Gross: $5 million
Also set in the world of soap operas, this marked another dud for John Candy in the same season.
Another You
Domestic Gross: $2 million
Richard Pryor and Gene Wilder are a classic combo with well-regarded comedies like Silver Streak and Stir Crazy. Even See No Evil, Hear No Evil in 1989, despite critical scorn, performed well. That’s not the case with their last collaboration (which reviewers also drubbed).
And that concludes my look back at summer 1991. Next up is the sweltering season of 2001!
The domestic box office should experience its largest debut in the COVID era with F9 as the only newcomer joining the fray this weekend. The ninth pic in the Fast and Furious franchise is poised to score the largest premiere since Star Wars: The Rise of Skywalker all the way back in December 2019. You can peruse my detailed prediction post on it here:
The question is: how big will it be? My mid 60s estimate puts it slightly above what spinoff Hobbs & Shaw accomplished two years ago and not in the high 90s stratosphere of immediate predecessor The Fate of the Furious from 2017.
As for the holdovers that will populate the remainder of the top five, it could be a close race for #2. If current champ Hitman’s Wife’s Bodyguard loses around half of its opening audience and A Quiet Place Part II only falls about a third, the latter could remain in the runner-up slot. Look for family features Peter Rabbit 2: The Runaway and Cruella to populate the remainder of the quintet.
And with that, my take on the weekend ahead:
1. F9
Predicted Gross: $64.8 million
2. A Quiet Place Part II
Predicted Gross: $6.2 million
3. Hitman’s Wife’s Bodyguard
Predicted Gross: $5.6 million
4. Peter Rabbit 2: The Runaway
Predicted Gross: $4.1 million
5. Cruella
Predicted Gross: $3.3 million
Box Office Results (June 18-20)
As anticipated, the trio of Ryan Reynolds/Samuel L. Jackson/Salma Hayek in Hitman’s Wife’s Bodyguard managed to top the charts and pretty much open in line with expectations. The poorly reviewed action sequel took in $11.3 million during the Friday to Sunday frame compared to my $12.6 million estimate. Its $16.7 million five-day take (it started out on Wednesday) is just under my $17.7 million projection.
A Quiet Place Part II dropped to second with $9 million, outpacing my $7.9 million prediction as the horror sequel now stands at $124 million.
Third place belonged to Peter Rabbit 2: The Runaway with $6 million (I said $6.6 million). The ten-day tally is $20 million.
The sequels keep on coming with The Conjuring: The Devil Made Me Do It in fourth at $5 million, falling under my guesstimate of $6.1 million. Total is $53 million.
Cruella rounded out the top five with $4.8 million and I incorrectly had it on the outside looking in. The Disney live-action remake is up to $64 million.
Finally, In the Heights suffered a hefty decline in its sophomore outing. Despite critical acclaim, the musical plummeted 63% for sixth place and $4.2 million. I was far more generous at $7.7 million. The lackluster tally is just $19 million.
Two days ahead of its streaming debut on Disney Plus, Pixar’s latest comedic fantasy Luca has seen its review embargo lifted. It marks the feature-length directorial debut of Enrico Casarosa (who’s done story artist work on some of the studio’s pics) and has a cast voice cast that includes Jacob Tremblay, Jack Dylan Grazer, Emma Berman, Maya Rudolph, and Jim Gaffigan.
Set in the Italian Riviera, the coming-of-age tale is taking the same distribution route as last year’s Soul by passing multiplexes for home viewing. In 2020, Soul was seen as the sturdy frontrunner for Best Animated Feature and that narrative never changed. That Pixar effort sported a 95% Rotten Tomatoes score and ended up winning gold at the Oscars. The path for Luca could be trickier.
Its Tomato meter currently sits at 89% and while that’s quite good, many critics are saying Luca is not in the upper echelon of Pixar fare. I would say the question is not whether Luca gets nominated (it will), but whether it wins. The score by Dan Romer also has a shot in that race. Disney already has another entry from this spring that could make the final five in Animated Feature (Raya and the Last Dragon), but Luca would have an edge. However, there’s also The Mitchells vs. the Machines from Netflix and it should serve as major competition for the top prize. This is in addition to films slated for the second half of 2021 (remember the names Flee and the Mouse Factory’s own Encanto).
Bottom line: You can never count out Pixar. Luca will likely hear its name included when the Animated Features contenders are named. Its victory presents a more challenging path than Soul experienced. My Oscar Watch posts will continue…
The two week spell of horror sequels topping the box office charts should be broken this weekend with the release of the musical adaptation for In the Heights and kiddie follow-up Peter Rabbit 2: The Runaway. You can peruse my detailed prediction posts on them here:
I look for multiplexes playing Heights to not be a quiet place and I’m projecting a mid 20s rollout for what should be a #1 opening. This is despite Lin-Manuel Miranda’s co-creation also playing on HBO Max as the pic is the first real Oscar buzz contender of 2021. I anticipate a healthy female and Latino turnout.
The Rabbit sequel may not match the $25 million achieved by its 2018 predecessor, but I do think it’ll conjure up a mid to high teens posting for what should easily be a second place debut.
As for those horror sequels, The Conjuring: The Devil Made Me Do It premiered on the higher end of expectations (more on that below). The previous direct predecessor, 2016’s The Conjuring 2, fell a precipitous 63% in its sophomore outing. Devil will probably suffer a similar decline and that could put it in a third place showdown with the third frame of A Quiet Place Part II. I actually believe Place could edge out Devil for that slot, but it should be awfully close. Disney’s Cruella will round out the top five.
And with that, my take on the weekend ahead:
1. In the Heights
Predicted Gross: $26.8 million
2. Peter Rabbit 2: The Runaway
Predicted Gross: $15.9 million
3. A Quiet Place Part II
Predicted Gross: $9.4 million
4. The Conjuring: The Devil Made Me Do It
Predicted Gross: $8.7 million
5. Cruella
Predicted Gross: $6.3 million
Box Office Results (June 11-13)
I was too generous to the holdovers and too miserly with the newcomers this past weekend as The Conjuring: The Devil Made Me Do It opened at #1 with $24 million. My prediction of $19.8 million was off the mark and I had it placing second to A Quiet Place Part II. Oops. The return of the Warrens and their supernatural investigations premiered on the higher end of expectations, but well below the $40 million plus starts of its two predecessors. That said, considering it’s also on HBO Max, it’s a solid haul.
A Quiet Place Part II slipped to second with a 59% decline and $19.2 million. I was far more optimistic at $28.4 million. While I was off, Paramount has to be pleased. The sequel has generated $88 million in ten days.
Cruella was third in its sophomore outing at $11 million (I projected more with $13 million). The Disney live-action remake stands at $43 million.
DreamWorks Animation’s Spirit Untamed was fourth with $6.1 million, galloping past my $4.4 million forecast. While I was more skeptical, this is about where it was anticipated to land.
Raya and the Last Dragon was fifth with $1.2 million (I said $1.6 million) and it’s up to $53 million.
The first box office frame of June brings a battle of horror sequels as Hollywood basks in the glow of a profitable holiday weekend. With A Quiet Place Part II surpassing expectations, it should be poised for a loud sophomore frame. The competition comes from The Conjuring: The Devil Made Me Do It, the eighth picture in the billion dollar franchise’s cinematic universe. We also have DreamWorks Animation’s Spirit Untamed, a spinoff of the Netflix series and kinda sorta sequel to 2002’s Spirit: Stallion of the Cimarron. You can find peruse my detailed prediction posts on the newcomers here:
It feels a bit strange to predict Devil will experience the lowest overall opening of the entire series, but that’s where I’ve landed. I can’t help but wonder if Warner Bros would want a little more daylight between its debut and the sophomore frame of Quiet if they had a do-over. My forecast of just under $20 million should put it in second place unless Cruella has a remarkable hold.
As for Emily Blunt and company, it’s worth noting that the original Quiet Place fell only 34% in its follow-up outing. The sequel may dip a tad further, but a gross in the mid 20s to even low 30s is on the table. Cruella should be #3 in the lower teens range. I don’t have much faith in Spirit and my meager estimate has it in fourth. Raya and the Last Dragon should round out the top five.
So it’s horror sequels and family entertainment and different kinds of spirits in the top five this weekend and here’s how I see it all transpiring:
1. A Quiet Place Part II
Predicted Gross: $28.4 million
2. The Conjuring: The Devil Made Me Do It
Predicted Gross: $19.8 million
3. Cruella
Predicted Gross: $13 million
4. Spirt Untamed
Predicted Gross: $4.4 million
5. Raya and the Last Dragon
Predicted Gross: $1.6 million
Box Office Results (May 28-31)
Originally slated for March 2020, moviegoers proved they were willing to wait for A Quiet Place Part II. John Krasinski’s critically heralded sequel posted a COVID era best Memorial Day weekend debut of $57 million. That easily outshines my $43.6 million projection. Studios must be rejoicing in this encouraging sign for the summer season ahead.
Disney’s Cruella with Emma Stone also opened to pleasing numbers with $26.5 million (ahead of my $22.7 million estimate). Despite being on Disney Plus as well for a premium price, parents and kids turned out for the Mouse Factory’s latest live-action update of an animated classic.
Holdovers populated the 3-5 slots and it was close. Raya and the Last Dragon was third at $2.8 million (I went lower at $1.6 million). Its total is $51 million. Jason Statham’s Wrath of Man took fourth with $2.7 million (I said $2.4 million) for $22 million overall. Spiral was fifth after two weeks at #1 with $2.6 million (under my $3.2 million prediction) for a $20 million tally.
More often than not, the Disney live-action remakes related to their animated classics have managed to score Oscar nominations in various technical races. Two days ahead of its Memorial Day weekend domestic bow, the studio’s Cruella (a reboot of their 1961 animated tale and the Glenn Close live-action features) has seen its review embargo lifted. It is widely expected that the Academy will reward it in some of the races that their previous features have been mentioned in.
The Rotten Tomatoes meter currently stands at a decent 72% with many critics praising Emma Stone (Best Actress winner in 2016 for La La Land) in the title role of the dog despising villainess. She’s unlikely to get much attention in the lead race, but should certainly find herself in the mix in the Musical/Comedy competition at next year’s Golden Globes… if there is a Golden Globes next year.
As mentioned, the Academy has been kind to the remakes over the last decade plus. Alice in Wonderland won Art Direction (now Production Design) and Costume Design and was nominated for Visual Effects. Nods for the costumes were also received by Maleficent (2014) and Cinderella (2015). In 2017, Beauty and the Beast made the shortlist for Production and Costume Design. The Jungle Book (2016) was victorious in Visual Effects with Christopher Robin (2018) and The Lion King (2019) as nominees. Maleficent: Mistress of Evil (2019) nabbed a mention for its Makeup and Hairstyling. Last year’s Mulan got in for Costume Design and Visual Effects, winning neither.
All four categories mentioned are on the table for Cruella to varying degrees. Based on the buzz, Costume Design and Makeup and Hairstyling are highly probable and could even be wins. Production Design is also feasible while Visual Effects could be more of a stretch due to expected competition.
Additionally, Florence and the Machine have contributed the original song “Call Me Cruella”. I wouldn’t bank on it making the final five in that race, but you never know (sometimes there’s surprises in that category).
Bottom line: Cruella is looking good for at least two Academy mentions and possibly more. My Oscar Watch posts will continue…
In what is bound is to be the biggest box office weekend so far in the COVID-19 era, the Memorial Day frame marks the unofficial kickoff of the summer season at multiplexes. There are two genuinely high-profile debuts with John Krasinski’s horror sequel A Quiet Place Part II with Emily Blunt and Disney’s live-action remake Cruella with Emma Stone in the title role. My detailed prediction posts on the pair can be found here:
As I have said a lot recently, we are in unfamiliar territory. This is the first time in a long time where we have two major releases out in the same holiday weekend. Just as entities are opening up everywhere, the same can be said for theaters. I believe AQPII can top $40 million over its four day premiere with Cruella managing low to mid 20s. There is the lingering suspicion that either or both can outdo my estimates.
The rest of the top five will be filled with holdovers and they may experience smallish declines given the holiday. And with that, my top 5 projections from Friday to Monday for a weekend that Hollywood has been eagerly anticipating:
1. A Quiet Place Part II
Predicted Gross: $43.6 million
2. Cruella
Predicted Gross: $22.7 million
3. Spiral
Predicted Gross: $3.2 million
4. Wrath of Man
Predicted Gross: $2.4 million
5. Raya and the Last Dragon
Predicted Gross: $1.6 million
Box Office Results (May 14-16)
As anticipated, it was the calm before the potential storming back of big grosses over this past frame. Spiral repeated at #1 in its sophomore outing with $4.5 million. It held up rather well for its genre ahead of my $4 million prediction. The overall gross for the gross out Saw sequel is $15 million.
Jason Statham’s Wrath of Man remained in second with $2.9 million. My estimate? $2.9 million! Total is $18 million.
Third place belonged to Angelina Jolie’s Those Who Wish Me Dead at $1.9 million compared to my $1.7 million take. The two week tally is $5 million.
Raya and the Last Dragon was fourth with $1.6 million, just under my projection of $1.7 million for $48 million.
Godzilla vs. Kong rounded out the top five with $1.4 million. I incorrectly had it outside my top five. At $96 million, the monster mash is inching ever so close to becoming the first $100 million domestic earner in the COVID era.
Finally, Demon Slayer was sixth at $1.3 million (which was my estimate) and it’s at $43 million overall.
Disney’s Cruella will try to scare up some box office business over the Memorial Day weekend after being delayed from its original December 2020 release date. The pic casts Emma Stone in the title role of the villainess as seen in the studio’s 1961 animated feature One Hundred and One Dalmatians and in the form of Glenn Close for two live-action flicks in the late 90s and early 00s. Craig Gillespie directs with a supporting cast including Emma Thompson, Joel Fry, Paul Walter Hauser, Emily Beecham, Kirby Howell-Baptiste, and Mark Strong.
With a massive reported price tag of $200 million, Cruella hits theaters and Disney Plus premium on the same day. Home viewers will need to shell out $30 for couch watching, similar to Raya and the Last Dragon and the upcoming Jungle Cruise and Black Widow. It’s worth noting that Raya opened to $8.5 million in March under this platform. However, the holiday weekend and the fact that theaters are increasing capacity have set an understandably higher bar for Cruella.
Disney has had major success with their recent live-action remakes of animated classics, from The Lion King to Aladdin to The Jungle Book and Beauty and the Beast and more. Even the lower earners, like Dumbo, started out in the mid 40s. Obviously the dynamic has changed under COVID times. Some families may realize it’s more economical to pay the $30 compared to the cost of hauling the entire brood to the multiplex.
Early word of mouth is quite positive and that should help. I could easily foresee a low to mid 20s rollout for Ms. Stone, her likely to be Oscar nominated costumes, and company.
Cruella opening weekend prediction: $23.7 million (Friday to Monday estimate)
For my A Quiet Place Part II prediction, click here:
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